As a sitcom loving nation whose citizens are continuously tuned into the happenings across every TV entertainment channel, it is no surprise to know that the programming management is always trying to outdo the competition. A great custom of this country is the fact that we love our sitcoms. There was a time, when there were no more than eight channels and even then, the quality was highly limited. Things were pretty restrictive with every serial ending up feeling similar in look and feel. However, in the past decade, television programming has grown by leaps and bounds, expanding into every possible nook and cranny, exploring niches as it went along. Today, the TV entertainment channel options are near endless. There's programming available in all the major languages, including not just the national favorite, but also in every possible region specific languages thinkable. In-fact, if there’s a market out there, then, chances are, that the television guys would be there. The past couple of years have been a boon indeed for the soap loving nation of viewers. The management at every major Hindi TV show channel has been keen on tapping into the pulse of the nation. They have left literally no stone upturned towards rolling out blockbuster series one after the other. The thing about people in this glorious country of ours is that emotions run high here. Programming heads and creative teams at the channels have been quick to identify this and play to the galleries. This is the reason behind the high popularity of family themed dramas. Developed on the lines of the mainstream ethos and cultural identities of the nation on the whole, the soaps tend to follow the ups and downs of an ensemble star-cast as they go about their ‘so-called’ daily lives. Given the strong fan following, many an enterprising director has utilized their brand value to lend support to vital social causes, by subtly weaving them into their story lines. The new trend of reality shows where contestants are put into a situation together and then filmed as they deal with the challenges and spoils that come with it is another programming example. Not entirely an original concept, but the ingenious folks in the channel management have turned every aspect about them into something that is uniquely Indian. It is also said that one can take an Indian out of the country, but they cannot take the country out of them. This resonates quite strongly with the million plus expats currently living overseas. Back in the day, they would probably resort to checking up on the developments in the favorite soap over phone calls. However, easy access to cheap and fast internet connections has changed things quite a bit. Many an expat now catches up on their TV shows online right from the comfort of their chair or favorite relaxing place. All these developments augur well for the strengthening of the bond that exists between Indians and their television sagas. Author is an avid soap buff that has watched the growth of TV entertainment channel over time. Author firmly believes that the recent trend of watching TV shows online is only going to rise as internet connectivity and technology improves in the country.
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