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The Top Three Metrics that count in UI design by Martin Metz

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The Top Three Metrics that count in UI design by
Article Posted: 05/21/2013
Article Views: 34
Articles Written: 169
Word Count: 622
Article Votes: 0
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The Top Three Metrics that count in UI design


The UI design of a website or mobile application can have an effect on many metrics that lead to the success of an application. It is paramount therefore that designers are aware of the commercial goals in their projects, and of the measurements that are most important. Simple A/B testing of landing pages is something that can be done with test users prior to launch. Sometimes even changing the color of a call-to-action button can have a great impact on conversion. When we consider usability and user experience, UI design affects our mood when we enter a site and whether we as users can find the information we are looking for easily.

Measuring the Usability of UI design

While some UI designs are attractive or original in style, it is often the most conventional-looking websites that have a high conversion rate. Having a navigation bar at the top of a website, a login field in the top left-hand corner of the UI and a menu on the left-hand side of the screen are conventions users expect. While some rules are made to be broken, it is best to experiment with different styles at the beginning of a project in the wireframing stage. This can be done by watching a selection of test users as they use an application, or by measuring how many test users managed to perform a task in a certain amount of time. This should be repeated throughout the different iterations of the UI design. When the website is live, Google Analytics and heat maps will be able to indicate where users may have had difficulty.

Measuring user experience

While an application must be user-friendly to ensure conversions, the UI design plays a huge role in how users perceive a product and brand. Changing a color scheme can be significant in this area. It is also advisable to look at concepts of gamification, as websites such as LinkedIn have successfully implemented in order to get more participation from users. This is also something that can be measured early on in a project through surveys and user testing. In a live application, user experience can be measured in part by user engagement. How often do users interact with different pages on my website? Do I have repeat visitors? It is also important to test crucial elements in a UI design, such as signup forms and login fields. Making the signup process as smooth as possible is part of user experience design. The success of this can be measured simply by the number of signups.

The Bottom Line

UI design is not simply about how a website or app looks, but also about how users respond to a company and a product. Because UI designs can impact the bottom line, this is an area that should be tested time and again. Whether it is a color scheme, or by designing a user experience that captures users’ imaginations, usability and user experience can be measured by surveying users, carrying out qualitative and quantative tests, as well as looking at your website’s analytics tools. While it is recommended to test on users early on in a project, analyzing and optimizing a UI design is by no means finished once a website is live. Analytics can play a vital role in helping designers to measure and optimize their websites for commercial gain.

About the Author – User Interface Design, Wireframe, Wireframes Wireframe Software, Interface Design Software, Online Wireframe Tool, Wireframe Tool Prototyping Tool, Clickable Wireframes, Usability Testing and Digital Paper Prototyping. User centered design for improved UI Design.

Related Articles - interface design, wireframes, user interface design, UI design, interface design software,

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