|
Advertising Networks act as an online agent collecting ads from advertisers who want to place ads and web sites and automatically who want to place ads on web sites and automatically places those ads on publisher’s websites available ad space. This service has become increasingly popular over the last five years as an effective, low cost, advertising vehicle for businesses and an easy way for web site owners that have available advertizing space on their web site filled to increase revenue with little or no increase in cost. There are two types of advertising networks: Horizontal or broad based advertizing networks that focus on reach. These networks that focus on reach, these networks are best for consumer products that appeal to almost everyone. Vertical market ad networks that focus on a specific target market. An example is the marine advertising network that focuses strictly on marine products and services. Horizontal ad networks give a broad exposure but advertisers have no control over where their ads are placed, brand recognition tends to get lost, very few quality leads are generated and the buy in is usually very high making it hard for small niche market advertisers to use the service. Publisher's income from their valuable web site advertising space is minimal on horizontal ad networks and publisher's get no market specific support. For advertisers there are no blind ads placements, advertisers know their ads are being placed on web sites that have the audience their advertising is aimed at generating quality leads. Advertisers know how ads are performing; they can monitor results, adjust ad campaigns and control budgets, all online. For Publishers vertical market ad networks manage and sell ad space inventory increasing revenue while decreasing cost. Publisher's web sites get increased market visibility. Both advertisers and publishers get marketing and technical support from experts that know the vertical market being addressed.
Related Articles -
Ad Networks, Advertising Networks,
| 
