It is judged LED bulbs prices will continuously decreased .Terminal products prices has fallen,which is conducive to accelerate release the demand, but for the vendors in the industry chain, may mean that profitability further pressure. Vendors profitability will there from begin to differentiate, some vendors who occupies a dominant position in the industrial chain may cuts the pressure brought by virtue of scale effect, etc. advantages, but there will be part of the manufacturers fell in the prices, competition exacerbate the process of being eliminated. |
From the offering situation of global LED bulbs on April, prices fall further, the competition between manufacturers is gradually warming up, some of the original price at a high level of mainstream international lighting manufacturers product dropped to 10 Euros less (replace 40W incandescent product).
The lowest price point of the LED light bulb that has replaced the 40W and 60W incandescent lamp has, respectively, came to the 4.1 U.S. dollars and 5.7 U.S. dollars, average price, respectively 16.1 U.S. dollars and 23.8 U.S. dollars.
In Europe, prices showed larger decline. In Britain and Germany 40W products replaced respectively, 5.3% and 13.2% decline, replacing 60W products decreased by 4.8% and 7.3%.
In China region 40W product replaced prices decreased by 9%, the lowest in the world.
Dropping in prices is an important driving force to guide the demand. We believe that further intensified the competition was mainly due to: 1. Downstream of the terminal needs to pick up even to the good judgment becoming the same, so that more manufacturers join the fray, to an earlier occupation of the market. Such as Samsung and Osram rapidly reduced product prices in the European channels to seize a total ban on incandescent vacated market space.
Strong vendors has made efforts to increasing pairs of channels in Distribution Issues, leading to strong brand Product price range Move Down, the original some of the disadvantaged vendors' premium of space is becoming smaller, was forced to further price cuts competition.
More and more international companies seriously pay attention to launch Chinese market,. NPD Display Search's statistical data, 2013 Chinese LED lighting market as a whole demand is will account for 18.7% in global, which is the second second only to Japan and Europe regions, Chinese regional demand will account for global 20.2% in 2014, will surpass Europe regions.
International companies improve the attention to Chinese market, such as on May 2013, Philips universal LED bulbs has come into the Chinese market product pricing is minimum of about 49 yuan, accelerating open the Chinese market.
Li Sida Lighting www.lead-lighting.com is committed to producing more affordable price but more secure LED lighting compared to other peers, such as LED flood light and tunnel lights has been accepting and gaining unanimous praise for its excellent quality at home and abroad.
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