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The term online shopping can be defined as the format of electronic commerce that facilitates in directly buying goods from the seller over the Internet with the help of a web browser. They are also called the e-shop, Internet stores, web-store, online stores and virtual stores. Equivalent to the normal brick to mortar traditional shops, the online store can evoke similar analogy for buying or shopping. These websites offer multiple benefits. Along with the online shopping portals, there is various websites on food price comparison in UK. With popularity of the online shopping, more people are buying from these stores than before. Today, everything is available online, ranging from the home appliances to apparels there are various advantages and disadvantages in buying online. However, we still find people who are vary of these portals for security reasons. These are some of the advantages of online shopping. The biggest advantage of these websites is the incredible convenience they offer. Most of the traditional shops have fixed hours, the online store are available round the clock. Irrespective of the time or duration of the day, the websites can be approached from the convenience of one’s own home. They provide an added advantage for those who work more than twelve hours or mothers with small children. They can even be accessed in times of inclement weather. These websites also has special attributes that enables price comparison. Whenever we visit a store, we agree to the set price that the vendor allots for the item. However, in the online web store, the user can compare different prices and settle for the best deal. The price comparison feature of the website enables to compare supermarket prices and thereby buy the best deal from the supermarket. The buyer can see the various offerings from the different vendors and buy the item at the most feasible price. The online stores offer infinite choices by listing all the major vendors. This presents an infinite number of choices to the buyer. In the traditional shopping experience, the variety is often limited. The buyer also has the option to visit other websites if they are unable to find the item in a particular place. This option is unable in the normal traditional shopping stores. Since there are multiple online stores, major vendors enlist their product, which enables the buyer to check out all kinds available. Lastly, buying online also provides unlimited access to the consumer reviews. Customer reviews are places where different feedback is provided by the customers or users of the product. Reading about the product and analysing the reviews would enable in taking informed decisions. Lastly, most of these online stores do not have any salespeople. Therefore, the shopping experience is seamless and there are no awkward moments. The biggest disadvantage of these online stores is the inability to feel or touch the product. This becomes a problem especially for apparels. This acts in putting people off from online shopping. However, today the websites have all undergone alterations and modifications to offer their clients a more personalised experience. These websites enables viewing the product and then returning the same. Security becomes another important issue. People are concerned on the use of their debit or credit cards and the payment gateways available in the website. However, most of the website is offering secured payment pathways or the cash on delivery option. Author Bio: Today, the shoppers can also buy food items online. However, these websites offer food price comparison UK that enables the buyer to get the best deal. Steven Brown thinks that to compare supermarket prices, one need to visit this website.
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