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Unleash the Marketing Power of Infographics with These 3 Tips from SEO Northampton In recent years the experts at SEO Northampton companies have used pioneering methods to boost the marketing power of businesses of all sizes, but how can the latest tool – infographics – be used to build links to your website? First of all, let’s delve into exactly what infographics are… the term actually stands for ‘information graphics’, which is when visuals are used to demonstrate knowledge or data in a concise and digestible way. Infographics are a great way to share key snippets of content in an interesting and creative way. It is also a cost effective and powerful way of engaging your audience. Check out these top 3 tips for creating powerful infographics: Keep it Topical The key with any information graphic is to always relate the topic that you wish to cover in your infographic with your wider business or brand ethos. SEO Northampton experts believe that sharing quality and relevant data or knowledge via your infographic will ensure you target the right audience, an audience that will actually want to make use of your services or goods, which will inspire visitors to what to learn more about the topic and where it has come from, thus driving traffic to your website. Aim to keep the theme of your infographic topical, if the theme is particularly newsworthy it is more likely to reach a wider audience. Quality is also key when creating an infographic; aim to research questions that your audience would like to know the answers to and start from there. Use Social Media Creating infographics that are interesting and informative is the first step to making it sharable, however, promoting the piece by social media is the best way to get your infographic out there even further and giving it the exposure it needs to ‘go viral’. Use social media platforms like Facebook, Twitter, Google+ and Pinterest to reach out to your followers and industry influencers. Make sure that all the social sharing buttons are available on your infographic page so that people can share it themselves. Share it Further As well as including social share buttons on your infographic, SEO Northampton companies recommend that you include an embed code to ensure that people looking to publish the infographic on their own website or blog can do so quickly and easily. This function will give you the all-important back links you need to spread the word about your website and improve your search engine rankings. Find out more about search engine optimisation.
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