How Can Web Design Milton Keynes be Used to Create an SEO-Friendly Website? |
According to experts at web design Milton Keynes, the web design process has a lot to do with making your website fully optimised. As many of us know, incorporating search engine optimisation or SEO into your website is the difference between being seen on the internet’s search engines and not being seen at all. After all, an optimised website will rank higher and in turn, be visible to more users meaning more traffic for your business or brand. But how exactly is web design used to enhance a website through the power of SEO?
Structure for SEO Success
Planning ahead to develop a website that is organised and well-structured is an important part of the service at web design Milton Keynes. Structuring your site to enhance usability and accessibility is the key to making the entire website optimised for search engines like Google and Yahoo. Concentrate on the home page in particular as this is an area of the website that is most scrutinised by search engines. Make it interesting to look at but don’t forget to incorporate content into your homepage to spell out to the search engines exactly what your website is all about. Aim to use the keywords and phrases that are relevant to your business or brand on the home page to really give it some SEO power. The main menu also needs attention when devising the structure of your website; make it easy for your users and the search engines to navigate with a well-defined main menu with clear categories for people to manoeuvre through.
Content is King
Content is most certainly an essential part of ensuring your website is optimised and favourable with the most popular search engines. Web design Milton Keynes can be used to make sure great quality content is at the forefront of your web pages and easily found by users and search engines alike. Again try to incorporate keywords and phrases into the content that appears on the pages of your website, but don’t go overboard, content is certainly not king when it looks too spammy and keyword focused. Avoid putting links and keyword lists in the footer of your website as this is also another search engine ‘no-no’. Ensure you focus your efforts on optimising content in titles and meta descriptions across your website - keep titles short, sweet and not too spammy, instead put 1 or 2 keywords in the title to ensure pages are easily found and keep your rankings up.
Find out more with the Web Design Cambridge experts.
Related Articles -
SEO Cambridge, Cambridge, search engine optimisation, social media, search engines,