Why the Wholesale Wine Supplier You Choose Matters |
If you own a shop, restaurant, or catering company, you're going to need to put some thought into choosing the best, most suitable wholesale wine supplier for your business. It's far too common for companies to remain with the same supplier for years – out of blind loyalty - without considering the impact this might be having on their business. Your should never be a slave to your suppliers, and you should always be receiving exemplary service. If you're not, it's time to consider switching. Here are three things to look for in a good wine supplier:
They Can Cater to Your Customers
If you've been running your company for a while now, it's more than likely that you can easily identify your target market. Perhaps they are young students, or middle-aged businesspeople? Different demographics want different things, and this applies to wine as well. For this reason, you need to choose a wine supplier that can cater to your specific market's wants and needs, while also offering you flexibility and choice. If your customers are knowledgeable about wines, you'll need to be able to provide them with a high quality selection. They may also expect regular changes to the wine selection that is available. Making an extra effort to really cater to what your customers want can breed invaluable loyalty.
The Staff Are Knowledgeable
It also helps if the people working for your supplier know what they're talking about, and have more than a superficial understanding of your business. This will allow them to recommend the most suitable wines for you, pass on information about current trends, and offer valuable advice that can help you make the most out of your wine sales.
A Reliable and Fair Company
By their very nature, wine bottles are fragile, and there is every chance that some will get broken during transit every now and again. For this reason, you need to choose a wine supplier that guarantees to replace broken bottles at no extra charge and dispatch replacements quickly. If they can't offer this guarantee, you're likely to end up with an empty cellar and disgruntled customers.
Finding the Right Wholesale Wine Company for Your Business
It's usually very obvious if you're receiving poor service from your wholesaler, as it will be costing you money on a regular basis. What's usually less obvious, is when your business is being held back from excelling by average service from a supplier. For this reason, it's important to regularly review how well your chosen wholesale wine company is meeting your needs and, if necessary, consider switching.
Benefit your business by buying your supplies using a wholesale catering business.
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