What does local SEO do for your business ? |
Local SEO can do a lot of things for your business that can give you a boost in the rankings, but did you know that there are other benefits as well?
1.Local SEO helps your business look more authentic – Local listings served up by the major search engines are rising in favor with users who believe that these listings are more authentic than organic or paid search results. Many factors increase the trust factor of local listings including maps, contact information verification, relevant media, and customer reviews, among others.
2. Local SEO adds more credit to your rankings – Local SEO can have the added benefit of giving your rankings a boost by placing them in a different class than traditional organic or PPC results. More screen real estate is being given over to local results (especially with Google) and this means that the businesses who can get listed in these local spaces are going to appear more often and get in front of more potential customers than a business that does not engage in local SEO.
3. Local SEO can help increase conversion – Users who are searching for more localized terms are more likely to convert on average. Because the person is often in the area of the business they are searching for, there is a higher chance that the person will follow through to the business’ website and then eventually contact that business over the hone, by email or in person.
4. Local SEO is the ticket to mobile traffic – With features like Facebook Nearby for social users and the different ways the major search engines are structuring their local mobile results pages, you could easily see a big increase in mobile traffic just by engaging in a little local SEO. Make sure you not only have a mobile-friendly version of your website available, but that all versions of your website, social profiles, and other web presences are as complete as possible and showcase your business’ name, location, and phone number.
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