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When purchasing products, consumers generally feel hard pressed to ignore those items that come with bright labels and eye-catching packaging. This is what shrink sleeve technology offered by companies like http://www.accraply.com/ does. Through the use of this means, manufacturers nowadays can differentiate various products by using contoured compelling shapes that allow for ergonomic package designs that attract attention. These kinds of labels do not attach to the surface of products through the use of adhesive but shrink on the surface through heat application. This way,the application of the graphic can occupy space throughout the three-hundred-sixty-degree surface area and take on the product shape for maximum effects. Why Use Using this shrink sleeve technology, it is possible to make the decoration and labeling of products a cost-effective endeavor. Even if the shape of the container is complex, decoration and labeling are not difficult. Designs become eye catching so that the consumers are drawn to it almost effortlessly. As a result, this proves to be a powerful marketing tool. Now there is no longer any need to go for containers with custom print. The presence of 360-degree graphics allows visibility from all possible angles. It’s no wonder that these graphics can be found across a variety of industries including those dealing with food & beverages, pet products, cosmetic industry, pharmaceuticals, retail, personal care, and more. Below are the various types of shrink sleeves: Custom Types Custom shrink sleeves are for some specific portion of the container without covering the entire surface area. It is up to the manufacturer to decide where they want to apply such labels for making the maximum impact on their target audience. Full Body Types Full body types, as the name implies, are for the complete surface area of the product from top to bottom, which allows for making the maximum impression. Whenever 360-degree decorations are required, this is the product to consider. Manufacturers can use this method to revamp an existing product by simply changing the label and graphics on the old surface, doing away with the need for complete replacements. This justifies the proverb “old wine in a new bottle.” Preforms These types completely do away with the need to go for custom designs. These are film shrink bands for specific product contours. One finds such variations in reversed tapered products or those minus shoulders for holding bands. Tamper proof bands are another crucial use of preform shrinks. It is possible to print safety seal text and other such messages for consumers on such films. Combo Packaging Many times manufacturers need to package together products of different shapes and sizes. It is possible through the use of shrink converting equipment . One mostly finds them in use during offers and promotions. Using this state-of-the-art technology it is possible to bind various items together through heat sealing. Later on when the offer is no longer viable, removing this packaging is not going to be a chore. Consumers can resume purchase of individual products. For manufacturers, this surely offers a flexible and cost-effective mode of marketing and branding. About The Author Kurt Benson is a veteran from the label applicator industry and has seen the world of packaging transform many times during his years of experience. He recommends http://www.accraply.com/ as one of the best places to buy a label applicator machine for your manufacturing and packaging needs.
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