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Nowadays, having your own online shop is not unheard of. One does not have to be a big company to be able to start their own online shop that sells various products on the Internet. Many online stores are owned just by enterprising individuals. If you have an online shop, it will help to improve your sales by having the website for your online shop optimized. To spread the word about your online shop and to attract more visitors, you will need the help of any SEO company in the Philippines. If your online shop is optimized for search engines then your website will appear high in search engine results pages, allowing more Internet users to visit your website. However, no amount of SEO efforts will entice your visitors to buy your products. To be able to turn these visitors into actual buyers, you will need to optimize your website for a higher conversion rate. Conversion rate is the rate at which visitors buy your products in relation to the total number of visitors. It can be quite easy to compute for your website’s conversion rate if you have a tracking application installed on your website. Basically, you can roughly compute for your conversion rate by getting the total number of orders in a specific time frame and then dividing that by the total number of visitors for the same time frame. For example, you want to compute for your website’s conversion rate in a month. Then get the total number of orders that your online shop received for that particular month and then divide it by the total number of visitors that your online shop received for the same month. You simply need to multiply this by 100 to get it in percent form. Average conversion rates for online shops or ecommerce sites are actually not as high as you would expect. For ecommerce websites or online retail shops, the average conversion rate is around 3%. This means that for every 100 visitors, your online store receives 3 orders. This can be quite low when you think about it. To be able to receive 30 orders in a month, your online store will need to receive around 1000 visits. Therefore, both SEO and CRO are very important if you want your online store to be successful. To increase the sales of your online store, optimize it for higher rankings in search engines and higher conversion rate.
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