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We live in very exciting times. We have so much opportunity to impact our market like never before. The choice is yours how far you will go with this. A huge part of your success resides in how much visibility you get. Permit me to explain. Years ago I attended a conference with my sister. To avoid crowds we decided to register the night before the event began. There were a few other people who had the same idea. To say I was surprised when the first person I talked with, a woman from the Midwest, recognized me by my voice, is an understatement. This was the first of many people attending the conference who were either on my list, in one or more of my social networks, had read my articles, or had purchased products. Over the course of the three-day event I had a similar experience with others attending the conference. The best part of all of this were the invitations I received to be interviewed on radio shows and in written pieces as well as a couple of joint-venture opportunities that came out of these chance meetings. Had I not had the visibility I gained from my online presence, the outcome would have been different. The more visibility you have, the more the doors open up. It’s not uncommon when someone is planning a virtual event to base who they invite as an expert on how well-known the person is. And doesn’t this make sense? A well-known expert draws in more viewers and listeners than an unknown. Years ago I was the marketing advisor for a dentist in Pennsylvania. Dr. Capista had had a dream for a long time to share his business philosophy in a book. When What Can a Dentist Teach You About Business, Life and Success was published, we were very proactive in promoting the book through both online and offline media resources. Within a very short period of time interview requests became a very common occurrence. Out of these opportunities Dr. Capista secured speaking engagements, other interviews, and, best of all, new patients. It became obvious that these opportunities were a direct result of the efforts put into gaining visibility for his book. Another client was pleasantly surprised when she received a call from one of the most influential men in the world of affiliate marketing to speak at his conference. I had worked with Cathy Demers on her market position with the goal of creating opportunities for her to speak at conferences. Obviously her efforts were paying off. When Cathy arrived at the conference she was greeted by a small group of people who were very familiar with her work due to all she had been doing online. Over the course of the three-day event this became a common occurrence. It turns out that Cathy’s efforts with her Business Success Cafe® were incredibly popular and had positioned her very nicely for her appearance at the conference. Not only was her presentation at the conference a huge success, but several other opportunities opened up as a result including an invitation from the same gentleman to return the following year to present again. After the first conference, multiple opportunities opened up for Cathy including more business online. She’ll be the first to say it was a direct result of her visibility. I can’t overemphasize how essential visibility is. In a matter of months you could feasibly go from total obscurity to an in-demand joint-venture partner, radio show host, conference speaker, and potential book contributor. The possibilities are endless and ample. The key is taking action.
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