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Quick healthy meals- What do they mean for the present day consumer? by jia abhram





Article Author Biography
Quick healthy meals- What do they mean for the present day consumer? by
Article Posted: 06/11/2013
Article Views: 72
Articles Written: 2
Word Count: 468
Article Votes: 0
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Quick healthy meals- What do they mean for the present day consumer?


 
Food & Beverages
Be it breakfast, lunch, dinner or the time in between, quick healthy meals are always welcome. More so if they are low fat, low sugar recipes so you don’t need to worry about the carbs and the calories and don’t go on guilt trips. They fill you up, make the tummy happy and the taste buds happier. Ideal for carrying to work for lunch, they can also be the healthy, flavour packed and low cost substitute to al fresco eating (which in other words means ‘eating outdoors’). What’s more, these ready to eat/ quick healthy meals are sometimes even better than the homemade curries which can be deceivingly high in fat.

But who do you think would win the battle if we were to draw a comparison between home cooked food and ready to eat/ quick healthy meals? There are no prizes for guessing you would say and the verdict would be ‘home cooked food wins hands down’. Points you’d corroborate your answer with? You know what you have put in it, what cooking oil you have used, whether the ingredient is organic or not. You know you have given it your special touch and that it is exclusively your creation. You know you can have it 365 days a year without having to think twice or worry about the elevated levels of saturated fat or the high sodium content. And so on. Therefore, it is far more healthy, nutritious and safe, is what you’ll say to conclude.

But the other side of the coin shows instant mixes, ready to cook, ready to eat and quick healthy meals are becoming excessively popular nowadays. A steady rise in online meals order is also being witnessed. This is so because most of these renditions are being made in the form of guilt free treats and balanced precooked meals. They are totally in sync with modern sensibilities, thanks to consumerism, present day lifestyles and the rise of the moneyed middle class. Besides, renowned and reliable brands are coming up with these kinds of meals (which includes sandwiches, soups, potato wedges, paranthas, desserts, curry dishes, meal time accompaniments and the like). Many brands even claim they are bringing age old cooking traditions to the forefront and highlighting the legacy of ancient cuisines through their food packets. This in turn is encouraging the present day buyer and the modern consumerist to indulge in such concoctions.

Other factors responsible for the success of the above include affordability, viability and variety. To conclude, it is a trend that isn’t going to go away any time soon.

The author here has highlighted some of the advantages of quick healthy meals, and spoken about the rise in online meals order and elaborated reasons that make it a success.

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