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Fashion houses target new audience with trendy watches by Todd Melancon
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Fashion houses target new audience with trendy watches |
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Fashion & Cosmetics
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Watches have already been offered a luxury style home makeover over the past few months as the competitors to acquire a bigger share inside the jewellery market grows.
Major style homes for instance Christian Dior, Louis Vuitton and Chanel have been concentrating on designing luxury watches to target a brand new sort of client. Keen to attract new purchasers and keep loyal prospects, these fashion brands have realised that elegant, designer watches are a confident solution to hold revenue high and move their brands forward out from the economic recession.
In line with an post inside the Economic Times, sales of designer time pieces in China along with other parts with the planet are increasing despite the international financial crisis. This really is due to the truth that quite a few shoppers nevertheless see them as investment pieces that could transcend time and style trends.
Speaking towards the Economic Occasions, chief executive for Ralph Lauren Watches and Jewellery, Guy Chatillon has noticed that a lot of new customers are snapping up the designer pieces.
He mentioned: "We've noticed that at times as several as 50 to 70 per cent of out timepiece buyers are new to Ralph Lauren."
Correct to their global names and reputations, the fashion brands have made gorgeous pieces nonetheless they've also been keen to generate products of exceptional good quality for the luxury goods marketplace. That is not surprisingly not just to attract new prospects, but to keep existing clients happy.
Luc Perramond, chief executive of timepieces at Hermès tells the Financial Instances: "Clients are far more discriminating now. Several fashion brands have tried to access the luxury watch business and failed. When it really is productive, it may be lucrative and bring sturdy recognition for the brand, but you've got to have the reassurance of a genuine solution provide."Buy discount christian dior bag,You can visit our christian dior outlet! Happy shopping!
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