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Chris Freville is one of the top experts in internet marketing. In particular, Chris Freville specializes in helping entrepreneurs maximize their site traffic and benefit from affiliate marketing, and mentoring small internet businesses in one-on-one coaching relationships through his 6 Figures with Chris coaching Program, 7 Figure Success Formula and his Online Entrepreneurs Group. Chris Freville has mentored thousands of business people on how to make internet marketing work best for them and he offers some tips here. When launching a business on the internet, you have to find the right niche for you. Find what appears to be a pressing need, explains Chris Freville, and determine how you can best fill it. Select something that there is a need for, but where there isn’t extensive competition. Then you need to make sure that your domain name reflects that niche. One key to marketing on the internet is being easy to find. At first you may want to claim multiple domain names, suggests Chris Freville, until you can determine which one aggregates the most traffic. One thing you need to learn how to do when entering an internet marketing niche is to write in the style of your field. Visit the websites of others working in your field or in related areas and read all of their site content, says Chris Freville. Practice writing in that style and make sure that your site content is clear and stylistically consistent. To engage in successful internet marketing, you need to understand the idea of search engine optimization, explains Chris Freville. Search engine optimization is the art of crafting website content so that it appears towards the top of search engine results. The use of key words can improve your search engine ranking and make you more visible to clients. Chris Freville also highly recommends engaging in affiliate marketing. Affiliate marketing can allow you to make links with more established businesses. Those businesses can help direct site traffic to your business and might, in return, arrange for a pay-per-click situation in which the established business receives some reward for helping generate new business. A more personal version of this technique is referral marketing, but in that case, the two companies are engaged in a relationship of trust and continued contact. Chris Freville’s final tip for making internet marketing work for you is to conduct market research. This goes beyond choosing your niche, to including research into demographic trends. It helps to know not just who your customers are, but where on the internet they typically circulate and how much money they have to spend. A little bit of research can go a long way in establishing a successful internet business.
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