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About 70% business callers are kept on hold according to a study. You may be more likely to have been kept on hold once or twice in your life when you make a call to a business. This is why like other persons; you hate to be kept on hold during a business call. Though the average duration of the hold time is not more than 30 seconds but when there is nothing to hear from the other end except only silence, the hold time seems to extend 90 seconds. Well, if there is music instead of silence with background music, the 30 second-duration appears to be short. Most callers who call a business hang up their calls when they get to hear nothing from another end in less than a minute while 34% of the callers do not intend to call back to the business. In order to retain your business caller on your telephone line for longer times, it is wise to incorporate a custom on hold music in your telephone system to inform your callers or customers and entertain them to hold them. Are you ready to opt for an on hold technology? If yes, you must know how to create an effective and creative script for on hold message. What to incorporate into your on hold message scripts It makes sense to combine music with information for on hold message. While preparing scripts, it is wise to put information about your products and services into it that you are offering or planning to offer in the future. Let us discover a fact about an on hold message service. Callers with message on hold are likely to stay on line 30 seconds longer compared to on hold with silence. On the other hand, callers with information on hold would love to stay on line for more than 3 minutes than on hold with silence. Here you can do a magic with this service for your company. If you combine these two technologies together, you will be able to retain your callers on the line for more than 2 minutes and you will be able to refrain your callers from hanging up your business call. You can find out many on hold service providers that offer services on music, message and equipment. When you are out to shop for on hold service for your business, you need to ask yourself some questions. Important questions to ask yourself Make sure how many on hold services you will require for your business in the year. It is necessary to update messages a few times each year; for instance- on a quarterly basis. It is good to notice who is calling your business and how often to determine your requirement. For example- if you have new callers every day, there is no requirement to opt for new messages every month. More the messages you get, more the discounts you are likely to get. Compare the price of the services of various companies. After you are satisfied with the service, you can get this service. Once you implement this in your business, there will a 40% increase in caller retention and 12% increase in product requests. Author bio Kevin Warrel has been associated with computing technology in Massachusetts. He provides expert insights on telephonic services for day-to-day business operations. Recently he has been busy writing articles about the telephone messages on hold. Kevin is also good at vocal mimicry that makes him popular in his friend circle.
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