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For any customer, a review by other customer about any product or service holds more important than advertisement of it. “Word of Mouth” has been one of the most effective form marketing, in which a customer shares his or her experience with other fellow customers about any product or services brought or availed. A positive review greatly affects the sales for any organization. Traditionally, “Word of Mouth” was restricted as there was not much scope of communication between fellow customers. For both shopping and communications internet has opened up new ways. Shopping site the preferred choice of people these days for shopping but with growing number of online store, retailers and customers both have their own dilemmas. For retailers of shopping site, attracting new customers is not an easy job. Whereas, for customers choosing the best shopping site offering good quality products and services is difficult. A site, which provides easy access to reviews about products and services offered by any e-commerce site, is beneficial for both. Due to the viral nature of internet, sharing reviews about different shopping sites is very easy and fast. Online ratings and reviews works both for the customer as well as retailer. While virtual shopping customer cannot actually see the product, so they can read and compare the reviews whenever they want to buy a product. Review site is a platform for shopping site owners to get the reviews about their products and services posted on it by their customers. When a customer shares his or her experience, they speak about the quality, value for money, and price of product and if it is about the service it focuses on the shipping policies, check out process and return policy. These reviews help to built confidence in customers not only that improve visibility and search engine ranking. Review sites especially for shopping sites helps them as now their customers have platform to talk about them, this will aid them to develop consumer trust, which lacks in e-commerce market place. Why is online rating and review beneficial of online stores? - Builds creditability
Fellow customers do not have to gain anything from their reviews it is assumed that whatever they are writing is nothing but the truth. Any fellow customer does not have ulterior motive when they speak good about products and services. This helps in building creditability, essential for business. - Helps in understanding customer
When retailer read reviews, they can easily find out what their customers think about their brand, things their likes and dislikes about products and services. This helps owner to improve the online store’s shopping experience better for both new and existing customer. - Increases traffic to shopping sites
Reviews add to new and unique content on these sites, with quality keywords. To increase of ranking any site, they are important and with higher page rank, more traffic is drawn. Review sites add incredible value and provide benefit to shopping sites, which cannot be ignored. This Article written by Isha Singh for the website http://erev.in/
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