If you are an affiliate marketer, at some point in time, you will need to learn how to write great product reviews or descriptions. This is especially true for those who use article marketing or classified ads to make sales. Product reviews is the bread and butter for any affiliate empire, because you are really not wasting your time showing tips, but you are actually getting to exactly what you are selling. Here are some product review writing tips that every affiliate should know” |
BRIEF OVERVIEW OF REVIEWS
If you ever do a quick search online at other affiliate sites, you will find these type of reviews. Brief reviews often sport about two paragraphs with some sort of star rating along with a product image and a direct link to the sales page of that product. One successful company that uses this approach is Amazon. The more brief the product description, the more likely your readers will click on the link to get to the sales page. This might not be true for actual sales pages, but it is really true for product descriptions. No one want to read a long product description, only to go to another page that has a LONGER description.
LIST WHY THE PRODUCT IS HIGHLY RECOMMENDED
Most people want to know why the product is so great before they go out and purchase it. Many visitors only click on products that have the highest star rating. Ratings can be determined by testimonials. Higher ratings and more testimonials equals more sales. Reviews should also keep the readers attention. This is where many marketers drop the ball. No one wants to read a boring review on a product they already know nothing about. To write emotional grabbing headlines, I would suggest taking a short course in copywriting. There are many free courses online that come in the form of ebooks and other training tools. You will need to learn how to write interesting content but also how to get straight to the point by using as little words as possible.
BUILD A LIST
One of the hardest things that affiliates have a problem with is list building. Building a list is nothing more than branding and gaining followers of your content. The best way to do this is to create a blog with a ton of useful and helpful information that can be used by others. Fluff content is frowned upon, and this will not help your list building. You can gain followers by adding a Facebook 'like' button or a Google Friend Connect feature (many of these features can be found on Blogger or other free websites), but these apps are very easy to integrate with your website. Article marketing, video marketing and content creation are the only ways to build a brand when it comes to the Internet. Once you build a brand, you have credibility behind your name. More people are willing to purchase products from you.
FULL PAGE COMPREHENSIVE REVIEW
This review is more detailed and focuses on all the features. It includes the pros, the cons and good and bad points. Affiliates can use full reviews when selling their own products, but these type of reviews may not be that successful like the short overviews. The key is to be as accurate as possible by using as little words as possible. Once affiliates learn the art of creating product reviews, they will be able to increase their sales and opt-in list.
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