Affiliate marketing is all about learning the art of writing sales pages and pre-sell letters in order to drive in more sales and effectively make a living from home doing so. With sales letters, affiliates must learn that their job is not to 'sell' a product to a potential buyer. The key is to let the product sell itself, but to get the reader emotionally charged enough to want to get the product. Sometimes, a good product is not enough to produce sales. One of the best ways to do this is to create a piece of content that serves as a pre-sell. This is the info that readers will get before clicking to the actual sales page. Seasoned affiliates know how to make visitors feel they are purchasing a product directly from their site. Here are 10 steps to creating effective sales letters: |
ATTENTION GRABBING HEADLINE
The key to writing an attention grabbing headline is to invoke a set of emotions in a reader. I cannot stress how important it is to take copywriting lessons to master this skill. Some emotions include: safety, financial stability, level of ease to get to a goal, etc.
CONNECT WITH YOUR READERS
The key to connecting with your readers is to make them believe that you can relate to their pain. The best way to do this by is by telling a brief story. Example: “ I was once broke with no money, and couldn't figure out how I was going to pay the bills”. Now, you have connected with the reader on an emotional level, instead of just coming off as a sales person.
OFFER SOLUTION TO A PROBLEM
The next step is to offer a solution to a problem. This should be described right after the emotional connect. If you can't pay your bills, use this product, which will allow you to make $5000 or more per day from home. People who just lost their job, would love to get a product that can make them thousands of dollars or more from home. Offering solutions is the bread and butter of any type of sales letter that is worth publishing on your website.
Building your own credentials is essential in gaining a loyal following. This can be done by article marketing (one of the most traditional methods to getting traffic and loyal fans) or establishing some sort of authority. Having other people vouch for you, or by including photos on your website and sales letter is another way to gain a visitor's trust. Studies have shown that marketers who include their photo as well will get more sales, because people are very visual.
This can be a dusey for those who are just started to build a brand for themselves and don't have a large amount of clients who will give testimonies. You can gain more credibility by having past clients (even if it is only one or two), agree to write a testimony along with a link to their website for verification. You could also add audio, locations and the person's real name in order to add credibility. Also, when writing a sales letter, try to focus on the benefits more than the features.
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