Article Marketing Tips For Newbies: Why Write Articles (What Do You Get Out Of It?)

Since article marketing is such a user-friendly and effective marketing tool, it is extremely popular with small business owners who are doing their own marketing for their websites. However, just because it's easy to do, doesn't mean you know why you should be doing it, or what your end goal is. So why do people do article marketing?

Here are our top three reasons to give article marketing a whirl.

1. You Can Prove Your Expertise

This is crucial, as proving you're the expert is a great way to get your customers to trust you.

If you have been submitting quality articles that clearly demonstrate your knowledge of your topic, then those articles will show up in searches as well - which could give you the edge over rival companies in your field.

Customers can be confident that you can offer them an excellent level of service when they see that you are a fountain of knowledge in your niche. By seeing what you've shared, they can get an idea of your passion, expertise and dedication, which helps create much-needed trust - a difficult thing to come by when you're doing business online.

Additionally, if you can offer expert advice to your readers, you'll be the first point of call when they're looking for information in your niche.

2. You Can Attract Your Target Audience

The purpose of all marketing, no matter how you conduct a campaign, is to get relevant customers interested. With article marketing, you can bring the customers straight to your site - by giving them information they're interested in.

By addressing the needs and concerns of your target audience, you can hope to get more relevant hits on your site, and generate more potential for sales. If you can help your reader solve a problem, or teach them something useful, they are more likely to appreciate the article and look for more - which boosts your sales potential.

3. You Can Build Links To Your Site

Possibly the number one reason for a lot of people, building links to your website is crucial in increasing pagerank and attracting customers.

With each article that you submit, you will also have a resource box where you can tell about yourself, your business and give a link to your website. Although it doesn't sound like much, from a website engineering perspective, this creates a link between your website and your keywords. Say, for example, your website is all about fishing. If you 10 articles you write use the keyword "bait", and then link to your website, this helps Google to understand that your website is a useful place for people interested in bait (for example, people looking to buy bait for a fishing trip), which increases the likelihood your site will appear when a potential customer Googles that keyword.

This last reason is so exciting that people sometimes mistakenly make building links the sole focus of their article marketing campaign.

Unfortunately, this is just not the way that article marketing works. Without relevant information alongside your site link, your article won't be of interest to anyone, which makes it worthless. Don't get sidetracked by keywords or promoting products: remember to make your articles work for your reader's benefit, not yours. If you don't follow this simple rule, you'll soon realise: publishers just won't publish your articles!

When doing article submissions, I encourage you to focus on the top two reasons for writing articles - demonstrating expertise and teaching your readers. If you can do those two things, then the building of links naturally follows.

Steve Shaw's article distribution service has helped thousands of business owners worldwide build traffic, leads and sales to their websites. Submit your article to 100 top article directories for just $2 - go now to http://www.submityourarticle.com

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