Mobile billing and online payments are a convenient way of paying for services and products you need. Businesses who offer these services to their clientèle are a step ahead in boosting client satisfaction and creating revenue. The use of mobile payments can be divided into two categories: remote payments and proximity payments. Remote payments are done without a customer being physically present at your shop, while proximity payments require the client to be present with his mobile device. Since proximity payments require both the client and the business owner to have specific hardware (a mobile device with a chip and a reading device to identify it) it is a less convenient way of paying for your goods. Mobile billing or remote payments however are pretty much hassle-free. As the business owner, you can make use of mobile aggregation service providers to set up and maintain an online portal your clientèle can use. What is more, no special equipment is required – the service provider ensures that any type of phone can be used to complete payments successfully. This method is steadily increasing in popularity and can be seen as the new “cash in hand”. It is secure and requires the client to have a personalised pin or identification number to access the service. Companies providing digital entertainment like online games and ringtones were some of the first to pick up on mobile billing and payments. But entertainment isn't the only service people want on their cell phones – they also like to be educated or on top of the latest news. Reading a newspaper or magazine and watching movies or clips on a mobile device has become a common occurrence for the technologically young at heart. But paying online for a service doesn't mean the service or product is only for online use. Physical concert tickets can also be bought this way. And with businesses now even sending bills to your phone or allowing you to pay your bills from your mobile device, even those of us who regard ourselves as less “savvy” with online technology are following suit. Mobile billing and online payments are the way forward, so don’t let your business get left behind. About the author: Thalia Brüssow is a copywriter for the WASP Integrat Mobile Aggregation Services, freelance journalist and also works with online reputation management and social media in South Africa.
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