Undoubtedly, you know the importance of having an outdoor sign for your business and you are excited about seeing your new outdoor sign hung outside your business premises. But, hey, hang on - before you get that outdoor sign fabricated, you have to keep some primary factors in mind. These are: |
Which signage is more effective for your business - ground-mounted or building-mounted? While you will find that you HAVE to go for a building-mounted sign, you must also consider an additional ground-mounted outdoors sign if your business demands it. For example, if you are running a grocery shop and if you have exotic fruits at special rates for sale on a regular basis, then a ground-mounted sign is a must along with your building-mounted outdoor sign. Remember, a ground-mounted sign is more noticeable and can work wonders for your business. Of course, ground-mounted signs are business-dependent - Paris Hilton cannot be placing a ground-mounted canvas sign outside her ritzy hotel saying "Rooms Available" - you get the picture?
While planning a building-mounted outdoor sign, you have to ensure that it blends with the architecture of the building and enhances the look of the building, no matter what design you have in mind.
You must now determine where your outdoor sign will be placed: Will it be on the parapet or the marquee? Will your business sport a canopy that may obstruct your outdoor sign? If so, you must place it in a spot where it is more visible. Remember, the visibility of your outdoor sign will determine "how much of a handshake" your sign will be giving to the floating population.
Next, you must plan the size of your building-mounted outdoor sign. For determining the size of your outdoor sign, you have to take into account the distance of the building from the street, viewing angles, obstructions and how your neighbors' outdoor signs are hoisted.
Before you get to the designing part, you must make yourself aware of the different types of materials available in the market. For example, if your business makes money only in the evenings, you must go in for a high-tech board with neon lights and lasers and all that jazz (if you can afford it).
In the end, you must make it a point to consult a professional outdoor sign manufacturer/fabricator, unless you're Andy Worhol or Neville Brody or an outdoor sign manufacturer yourself. Look around his place, ask him for some free advice and then make your call.
Related Articles -
sign, signs, signage,