According to report released by the Guangdong Guangya lighting Research Institute, since this year, there have been strong demand for LED backlighting and lighting market, the orders of the chip, package, and application vendors is full. But at the same time, what still exists is the problem of LED industry overcapacity, the competition of terminal products' price is fierce. |
The awareness of LED current consumer is low, it is difficult to accept a lot higher than the price of traditional lighting products, and LED lighting manufacturers make efforts to seize the market, a price war naturally occurs.
Prices can make that the prices of LED lighting products dropped significantly, and it means the disadvantage of the high price of LED lighting products begin to reverse. Relative to other lighting products, the high prices is the biggest disadvantage of LED luminaire simultaneously is also the an bottleneck of popularity. Although the accompanied by a production of raising the level of and technological advances, LED lighting product's price will be reduced to acceptable level, but no doubt, the price war makes this horizontal is able to ahead of the arrival, and promote development of the LED lighting market and the popularity of LED lighting.
But the problem is obvious,the big price war initiated by LED lighting vendors compressed the firm's profit, there are large part of the vendors using low-priced raw materials to manufacture products to maintain profits, also led to the product decline in the quality, even more triggering users do not trust the LED, leading to a vicious cycle, all of which are not conducive to the development of the industry.
There are many ways to deal with price wars, in fact LED enterprises should combine their own actual situation to formulate development strategies, low-cost strategy have put forward higher requirements, for enterprise technology, capital and scale comprehensive strength but blindly follow may make yourself suffer the losses so that the price war is not the only way for the LED business.
Through low-cost to exchange market should be the means of market competition rather than the ultimate goal. The LED enterprises not only improve production technology to improve production efficiency and reduce costs obtain profits, even more should increase the technical content to enhance product value, transfer competition from the price battlefield in order to obtain more comprehensive and long-term development and gain a favorable position in intense competition; the company's core strategy must be returned to build brand value, firmly grasp the quality of the bottom line and seek the road of management and quality improvement in the long term competition so that the products occupy a special place in the domestic and international markets.
Shenzhen Lead lighting based on the production of high-quality LED flood light, LED tunnel lights, LED tube and other indoor and outdoor lighting and has never use any inferior LED chips, LED light source and LED drivers and other core materials, professional R & D and production teams have been committing to producing more environmentally friendly and energy-efficient LED products to meet the user's purchasing power and the use of environmental, a large number of LED lighting products as well as enjoy a great popularity in European and American countries, we believe that lead lighting www.lead-lighting.com will maintain absolute superiority in the LED lighting market competition, and together with us to push energy saving LED lighting to every corner of the world.
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LED lighting, LED light, U.S. Department of Energy, price, market, competition, outdoor lighting, Research, LED flood light, LED tunnel light,