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Mars drinks unveils recyclable packaging, cuts carbon 40% by efwegbe erergeer
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Mars drinks unveils recyclable packaging, cuts carbon 40% |
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Business,Business News,Business Opportunities
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Mars Drinks North America is releasing two teas for its Flaviasingle-serve brewing system in recyclable packs, reports Packaging World. English Breakfast and Earl Grey teas sold under Mars' BrightTea Co. branding will be available in 100 percent recyclable FlaviaFreshpacks (pictured) from fall 2012. A revamped manufacturing process has removed thealuminum foil layer from the Flavia Freshpacks and reduced thenumber of materials needed to manufacture it from three to one. Mars says the changes in production reduce the carbon footprint ofthe packs by 40 percent, the website reports.
The company hopes tomake all Freshpacks recyclable by 2015. Freshpack recycling is supported by the wider Mars Drinks recyclingprogram. The initiative allows businesses and individuals to box uptheir used Freshpacks, download a FedEx Ground shipping label andmail the packs to TerraCycle – an "upcycling"company that converts waste into eco-friendly products available at retailers . TerraCycle and Mars announced their partnership in 2009.
The recycling company uses waste from Mars's five divisions– chocolate, pet care, Wrigley, food and drink – andrepurposes it into products including cell phone holders, laptopsleeves and messenger bags. In December last year, Green Mountain Coffee Roasters the firmbehind the Keurig brand single-serving coffee pods, a rival to theFlavia brand – announced that it was working with Universityof North Dakota researchers and bioenergy specialist Wynntryst LLCon a project aimed at utilizing the waste from its coffee processing plant to produceenergy. The university s Energy & Environmental Research Center andthe two Vermont-based companies are working to develop agasification power system fueled by coffee residues, plasticpackaging, paper, cloth or burlap, and the Keurig single-serveplastic cups. Green Mountain has a goal this year to reduce waste-to-landfill tonnage by two percent per sales dollar compared to the prior year. Food company Kraft has also worked to increase the sustainabilityof its coffee packaging.
In April it announced that packaging firmPI had created a jar for coffee brand Kenco that uses 28 g (1 oz) less glass thanits predecessor . The redesigned jar is used on Kenco s pure soluble line andincorporates redesigned elements such as corner chamfers and the regal closure from the previous jar. I am a professional writer from Induction Cooker, which contains a great deal of information about 16 oz mug , concrete water fountains, welcome to visit!
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