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Review articles are a great way to write something relevant and interesting that your readers will love, and they can also offer a break from your regular writing style. I've seen cell phone reviews written by people with technology blogs, cruise reviews by writers who link to travel agents and gap year tour groups, and even reviews of the latest baby car seats for websites on parenting, and readers often love them. This is a great way to provide excellent information that is relevant and useful, plus it makes for really easy writing. However, even though reviews can be a great way to do article marketing, there is one major pitfall to avoid: bias. Bias can make your article come across as promotional or advert-like, which is a massive turn-off for readers and article directories alike. When you write your review, you need to make sure your article does not come across as though you would benefit from the sale of the product - instead, you are providing helpful, honest information to readers to help them make an independent choice. Here are some tips for ensuring that your article comes across as unbiased. 1. Two Sides to Every Story Everything has pros and cons - so make sure you mention both! The biggest clue that a review is unbiased is if it doesn't mention anything negative about the product. No matter how good a product it is, there is always some downside, be it cost, availability, or something completely different - so make sure you mention it. 2. Avoid Hype If a friend of yours told you that a product was "the best thing ever", you'd think they were a bit strange - or that they were being paid to say that. When you're writing a review, consider the way you'd talk to a friend about the product, and you'll avoid sounding over-the-top and sales-like. 3. To Buy Or Not to Buy: Don't Ask the Question! It shouldn't matter to you whether or not anyone buys the product you're reviewing - so don't try to get them to buy it! By telling your reader they should try it for themselves, give it a whirl or go pick one up today, you're giving them a reason to question your motives. After all, why would you encourage them to buy a product if you have no vested interest in it? Avoid the word "buy" like the plague, and don't talk about sales: ignore whether or not the reader will actually buy the product and focus on its pros and cons instead. 4. Avoid Affiliates Affiliate links in your article body or resource box communicate to your reader that you will gain from a sale - which automatically makes them question the accuracy and reliability of your information. Avoid any kind of affiliate link to a product you review in order to maintain impartiality. 5. Don't Sell In Your Resource Box! You've managed to make it all the way through the article without selling a product - so why would you ruin it at the end by trying to sell in your resource box? If your entire article reviews a product that is then linked to in the resource box, it's blatantly promotional. You're fooling no-one, and probably upsetting a lot of readers who were looking for impartial advice - and were duped into reading another ad. Annoying your audience will only lose you credibility and readership, so make sure you don't sell a product this way. The #1 reason why articles are declined by publishers is that the article is considered "promotional" - which is why at SYA, our editorial team actively tries to filter such content, to help you avoid unnecessary disappointment when it comes to publishers. However, if you can make sure your article is unbiased, your readers will appreciate the information you have to give them - as will the article directories who publish your work. Steve Shaw's article submitter has helped thousands of business owners worldwide build traffic, leads and sales to their websites. Submit your article to 100 top article directories for just $2 - go now to http://www.submityourarticle.com
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article marketing, marketing strategy, review writing, unbiased writing, google, promotional articles,
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