05/21/12 -- Facebook'sinvestment in social advertising is paying off according toresearch findings released today by Marin Software, the leadingonline advertising management platform. Early in 2011 Facebookintroduced new social ad formats, such as sponsored stories, toincrease the effectiveness and relevancy of social advertising withits users. These social ads differ from other marketplace ads byincluding or highlighting user endorsements. According to Marin Software research, in the last 12 months, thepercentage of total Facebook ad budgets allocated to social ads hasrisen from 3 to 26 per cent. Based on this trajectory, Marinpredicts social ads will account for nearly 50 per cent of Facebookad budgets by the end of 2012. Significantly, the research alsofound consumer engagement with Facebook ads had risen over the 12month period, as measured by click through rates (CTR). CTR hadimproved by 50 per cent during this period. Marin Managing Director Australia and New Zealand, Nick Gill, said: "The last year has seen Facebook advertisers invest more in socialads and Facebook users respond by clicking through more often. Thistrend is positive for Facebook from a revenue standpoint and isexpected to continue. It will be driven by a number of factorsincluding the appearance of social ads in people's news feeds andpeople's clear preference for word of mouth marketing activity." "Even with the increasing popularity of this ad format, thereremains further opportunity for more innovative ad formats." "Facebook's move to increase relevance and greater user engagementis without doubt paying off. We project that by the end of 2012,social ads will account for 50 per cent of Facebook ad budgets." News Highlights: Advertisers are investing more in social ads on Facebook. In thelast 12 months, the percentage of Facebook ad budgets allocatedtowards social ads has increased from 3 to 26 per cent. Marin Software predicts that by the end of 2012, advertisers willdirect 50 per cent of their Facebook ad budgets towards ads thatincorporate the user's social graph. In the past 12 months, the cost per click (CPC) of social adsincreased 26 per cent whilst the CPC of other marketplace adsdecreased 26 per cent. Further evidence of a shift in advertisers'preferences towards social ads. Consumer engagement with Facebook ads, as measured by click throughrates, has increased 50 per cent over the last 12 months suggestingincreasing ad relevance. Facebook's move to increase ad relevance through a focus on socialads and the introduction of Sponsored Stories is paying off, asindicated by increased advertiser investment and greater userengagement. Marketers interested in strategies and tactics for advertising onFacebook can download "The Search Marketers Guide to SuccessfulFacebook Ads" on Marin Software's site at: resources/whitepapers/search-marketers-guide-to-successful-facebook-ads Resources: About Marin Software Search Marketers Guide to Successful Facebook Ads Marin Software Blog Follow Marin Software on Twitter Like Marin Software on Facebook About Marin Software: Marin Software provides the leading digital ad management platform, with over1,500 brands managing more than $3.5 billion in annualized adinvestments on Marin. Offering an integrated platform for search,social, display, and mobile marketing, Marin helps advertisers andagencies improve financial performance, save time, and make betterdecisions. Headquartered in San Francisco, with offices worldwide,Marin's technology powers marketing campaigns in more than 160countries. For more information, please visit: . Facebook® is a registered trademark of Facebook, Inc. Image Available: www2.marketwire.com/mw/frame_mw?attachid=1990241 Add to Digg Bookmark with del.icio.us Add to Newsvine Media Contact: That Communications Company Email Contact 03 9387 9000 Copyright @ Marketwire. The e-commerce company in China offers quality products such as China Security Seal Bags , Plastic Mailing Envelopes Manufacturer, and more. For more , please visit Courier Envelopes today!
Related Articles -
China Security Seal Bags, Plastic Mailing Envelopes Manufacturer,
|