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Now a days garment shopping has gone simplified by the use of internet and technology. This is what called as ecommerce business model to source garments for direct selection and distribution of garments to the end consumer. Its becoming easier to access information related to pregnancy. There are many do’s and don’t for a women during her pregnant period as compared to their usual period. Women after accessing all information over internet can now better decide which garment to wear and which not to wear. They can now compare one over another in terms of price, quality, deliverability and reviews from other buyers. Women will also get to know about the type of garments and accessories needed to facilitate pregnancy. Businesses exclusively dealing with maternity products over internet are motherhood.com, bellefit.com, thymematernity.com, prettypregnant.com, ripematernity.com, prelegant.com, eggmaternity.com, duematernity.com . These are the companies mainly located in United States. There are also hundreds of websites dealing in maternity garments online and present in countries like United Kingdom, Australia, New Zealand. Maternity garments are categorized into dresses, pants, tops, knitwear, denim, skirts, evening wear, swimwear, business suits, trousers, sleepwear, coats and jackets. Maternity accessories are categorized into waist belt, c-section binder, nursing wear, bra extenders, maternity hosiery, nursing pads, back belt, nursing pillow, hospital bags. Skin care are categorized into soothing therapy breast cream, leg gel, nipple ointment, stretch mark cream. Other accessories in the list are teething necklace, bangles and pendant meant for babies who get them into their mouth at times. These are free of harmful chemicals like BPA, PVC, Cadmium and lead. Belly bra used a belt cum bra for holding the belly firm, leggings, tummy tie for holding pants tight, maternity girdle used before and after pregnancy period, milk bands are a kind of wrist bands for recording time out for feeding the baby through out the day, bosom buddy a silicon gel based wrap for soothing milk ducts and enhancing proper milk flow. Out of all these maternity products mentioned above , few of them like belly belts, tight fitting garments and any chemical based skin care products needs your doctor’s recommendation for safe use. The price and the fabric plays a major role in providing comfort to the mothers during and after pregnancy. All the website facilitate heckle free payment through secure payment gateway like paypal, 2checkout. United States has more than 500 websites and 2000 retail stores in the maternity clothing segment. About more than $200 million sales is generated through this segment only. The major stake in selling maternity garments and accessories lies not only with the online ecommerce channel , but, also with the retail and distribution channels. Sourcing right kind of material , garment or accessory and supplying within right time at right price is the key to compete in the mass market. John Mash Says happens to be a soar in the c-section binder and getting back to normal shape is a challenge. Urinary tract infection occurs in 16 % of maternity girdle patients. 0.25% cases suffer from blood clotting.
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