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How important is Brand Building & Marketing Services? by harsha kumar
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How important is Brand Building & Marketing Services? |
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Business
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Brand building is any activity which influences the customer of your product in a positive manner... a brand is not about a slogan, advertising or marketing campaign only - it is about trust and credibility. The essence of a good brand is that it makes the buying decision easier for the consumer. Brand building is like breathing - it is the only survival tool in today’s business. Can you afford not to breathe ? As a brand consultant, we represent a client company as an extension of its business and market development functions. This begins with a complete understanding of the client company’s situation, objectives and constraints. We then represent the client company quietly and confidentially, sifting through new market developments and new brand opportunities as is appropriate to the client, representing the client in initial talks with possible allies, vendors and channels. Business Opportunity Analysis Business Opportunity Analysis consists of the following processes - • Environmental Scan We carry out a detailed scan on the product category to understand the current status of that product category and evaluate its market potential. It involves a review and analysis of the competitor’s performance, category trend analysis and feedback from the distribution channel. Whether you have an existing product or are planning to go into the market with a new product or service, this process is very necessary. It helps us project whether there is a business opportunity / market for your new product and to forecast the success of your existing product. It also helps us understand why your product may not be doing as well as it should be, in the market place and where the problem lies. • SWOT and Research Analysis We do a detailed SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with reference to the competition, product category, market share, communication and distribution. We assist in designing and executing research for consumers and retailers. We interpret the research findings to arrive at a strategic direction. We define the user needs and decide if the company should be launching the new generation of an existing product line or expanding sales of an existing product to a new market. • Developing a Business Plan The above analysis is diagnostic in nature and acts as a platform for creating a robust business plan. We design a business plan by developing sales revenue, market share and profitability objectives. We partner the organization to achieve the business plan objectives from concept to implementation stage. For more information about brand building agencyand marketing consultancy India.
Related Articles -
Brand marketing company mumbai, brand building, brand identity mumbai, Brand building agency Mumbai,
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