What's in a name? A lot, when it comes to your business success. Some experts believe that the best names are informative, so customers know immediately what your business is, others, on the contrary, prefer memorable made-up words. |
There are many companies, brands, products whose names were derived from strange circumstances. This proves that anyone and anything can become a source of your inspiration.
In its earliest version, the founders named their search engine 'BackRub', because the system checked backlinks to estimate the importance of a site. Soon they changed the name to Google, which stems from the mathematical term 'googol'. Googol is the number represented by 1 followed by 100 zeros. The name started as a joke boasting about the amount of information the search engine would be able to search. After founders- Stanford graduate students Sergey Brin and Larry Page presented their project to investor, they received a cheque made out to 'Google', misspelling of the word googol.
Jerry Yang and David Filo renamed their company 'Jerry's Guide to the World Wide Web' to ' Yahoo!' in 1994. The word yahoo is an acronym for 'Yet Another Hierarchical Officious Oracle'. However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a word used by college students in David Filo's native Louisiana in the late 1980-90s to refer to an unsophisticated, rural, rude Southerner. This meaning derives from the name of a race from Gulliver's Travels. It represents a person who is repulsive in appearance and action and is barely human.
Unlike most other VoIP services, Skype is a hybrid peer-to-peer and client–server system. It makes use of background processing on computers running Skype software. Skype's original proposed name 'Sky Peer-to-Peer ' reflects this fact. The name was chopped down to 'Skyper '. Later, due to domain name restrictions, the 'r ' was dropped.
One of the first widely available email programs, Hotmail’s name comes from co-founder Sabeer Bhatia. Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the name for the mail service, he tried all kinds of names ending in ‘mail’ and finally settled for hotmail as it contained the letters HTML, which is a foundational language for writing web pages. It was initially referred to HoT MaiL with selective uppercasing.
Some more examples:
Adobe came from name of the river Adobe Creek that ran behind the house of founder John Warnock. Acer is the Latin word for 'sharp, acute, able and facile '. Nokia – name of city in Finland. CISCO is not an acronym as popularly believed. It is short for San Francisco. Samsung means 'three stars' in Korea. Intel- an acronym of INTegrated ELectronics. Microsoft represented the company devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on. Sony is a slang word used by Americans to refer to a bright youngster, originates from the Latin 'sonus' meaning sound. Compaq. This name was formed by using COMp, for computer, and PAQ to denote a small integral object. Sun Microsystems was founded by four Stanford University buddies, Sun is the acronym for Stanford University Network.
For sure the right name should convey the expertise, value and uniqueness of the product or service you have developed and establish a brand, which will help to stand out in the marketplace. But the bad beginning makes a bad ending.
What is your company name? Why did you choose this particular name for your business?
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