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Copywriting Tips - What's The Best Word In Copywriting by Mark Gonzales





Article Author Biography
Copywriting Tips - What's The Best Word In Copywriting by
Article Posted: 07/11/2013
Article Views: 25
Articles Written: 441
Word Count: 436
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Copywriting Tips - What's The Best Word In Copywriting


 
Education
I should just throw that question out there and let you all stew over it for a few days. After all, with all the words in the English language, it might take you about 100 years to figure out what the best word in copywriting is. And no, it's not free, though that is right up there near the top. Okay, I'm not going to keep you in suspense any longer. The best word in copywriting is "you". And now I am going to explain to YOU just why. The thing that many new copywriters don't understand is that the person who is reading their sales copy is a real person with real feelings. Along with these real feelings go real problems that need real solutions. I remember personally looking for some products to take care of some health issues I was having. Let me tell you, I read every word of every sales page, hoping that I'd find the miracle I was looking for. And every time I saw the word "you" I really felt that the copywriter was talking to me. It became personal. That's what many copywriters don't get. The truth is, it's very personal. You're not selling snake oil to people. Well, maybe you are, but that's not the topic of this article. Point is, you're selling solutions to real problems. To you it may just be another sale, but to the person on the other end of the equation, it's everything to them. It's their hopes and dreams and possibly the solution to their greatest problem. Their level of trust is probably pretty low as it is, so you need to appeal to them on an emotional level...one where they can see that you understand what they are going through. You need to speak to them. Or, as a copywriter, I need to speak to YOU. Thus, I am writing this article in the sincere hopes that you will take what I am sharing with you seriously and that by doing so, it will improve you as a copywriter. As long as I have been writing (almost my whole life) I am always learning something new. We are never too old to learn. We just sometimes think we are. So the next time you sit down to write a sales letter, think of the person on the other end of that letter. Please try to remember that they have needs and wants and desires. They truly want to believe that you care. The word "you" is a step in that direction. To YOUR Success

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