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Retailers connect shoppers and store associates in new ways - China Touch Screen Information Kiosk by vacuumse mse
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Retailers connect shoppers and store associates in new ways - China Touch Screen Information Kiosk by VACUUMSE MSE
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| Article Posted: 07/11/2013 |
| Article Views: 77 |
| Articles Written: 1079 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 1128 |
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Retailers connect shoppers and store associates in new ways - China Touch Screen Information Kiosk |
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Business,Business News,Business Opportunities
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Shoppers are walking into stores more informed, better connected,and expecting more from the retail associates who are assistingthem. As part of Motorola Solutions, Inc. (NYSE: MSI) vision of the Future of Retail revealed today, new mobile devicesand software will reward and enhance the shopping experience byallowing sales associates to be better informed and connected withshoppers, thus reducing the one-third of visits that end withshoppers leaving without making their intended purchase. These newproducts include the new SB1 smart badge, the MC40 EnterpriseAssistant and the Mobile Workforce Management software. Consumers increasingly have easier and greater access toinformation than many store associates.
This leads to anexpectation that store employees should be able to quickly answerquestions about product pricing, stock status and otherinformation. A majority of retail associates told Motorola they would benefit from a device like the SB1because it allows them to scan an item to check price andavailability, have immediate access to product information, accepttasks, and connect to managers and other employees via apush-to-talk feature. The MC40 further enhances the customerexperience through a sleek, user-friendly mobile device thatprovides the associate access to in-depth product information, datacollection and mobile point of sale (MPOS) capability without everleaving the customer s side. Motorola s new Mobile Workforce Management (MWM) software wasdeveloped to help solve the task management problem of largein-store mobile workforces that are manual and inefficient.
Inconversations Motorola has had with retailers, over three-quartersof all retail supervisors indicated they assign tasks verbally orwith handwritten notes during the day, and most (63%) have nomethod for electronically tracking task completion. This leads to apoor shopping experience because associates and managers don thave an efficient way to coordinate the completion of work orrespond to customer requests. When released later this year, MWM will extend traditionalcorporate workforce management, bringing together planned andad-hoc tasks to be sent directly to mobile devices such as theSB1, MC40, ET1 Tablet and others reducing the need for storemanagers to physically walk the store and track the progress ofeach employee on their to-do list. The real-time exchange ofinformation between associates and supervisors streamlines retailoperations and allows for more intelligent and dynamic workforceadjustments, all resulting in an improved in-store shoppingexperience that will keep customers coming back. The HTML5 mobileclient for MWM was built on the RhoMobile suite enablingsupervisors and store associates to create tasks from their mobiledevices and having the system auto assign these tasks based on theconfigured rules.
KEY FACTS SB1 The Motorola SB1 smart badge will help retailers affordably equipeveryone in their organizations with a smart, wearable,cost-efficient, mobile device with an E Ink display thatprovides long battery life and excellent readability in alllighting conditions. It can be deployed in enterprises to empowersales associates and task workers with communications andcollaboration solutions that drive cost savings, improveproductivity and customer service. The SB1 can be economically deployed to the entire workforce,keeping them connected with a powerful voice and data architecture. A solution that is accessible to all associates on the sales floor,SB1 runs MWM and other HTML5 server-based applications that enabletask management, price checking, inventory look-up, and productinformation. Applications for the SB1 can be quickly and easilydeveloped using Motorola s new RhoMobile Suite.
KEY FACTS MC40 The MC40 is compact, easy to use and has the power to access securedata and business applications which can allow on-site ordering. Italso enables the viewing of inventory so associates can immediatelyrespond to customer requests. The MC40 brings the familiarity and popularity of a consumer-classuser experience to a true enterprise-class device with a clear andbright 4-inch touch-screen display that allows product informationand images to be easily shared with customers. The MC40 can also serve as a MPOS with an optional barcode scannerand magnetic stripe reader to complete a sale anywhere in theretail store without leaving the shopper s side.
This can resultin fewer lost sales, a better shopping experience and greatershopper satisfaction. KEY FACTS Mobile Workforce Management MWM provides powerful capabilities for generating, assigning,delivering, receiving, monitoring and escalating tasks for mobileworkers. It is a software application that intelligently pushes tasks tostore associates within a shift and can help with real-timecustomer requests. MWM can monitor and escalate tasks and providemanagers with real-time dashboards. Coupled with an SB1 device, MWMhelps push tasks and communications to the last mile , enablingretail associates who previously had no convenient technology toassist them in their work.
This real-time information and feedbackenables management to better optimize operations and make moreintelligent workforce adjustments as required all resulting inan improved in-store shopping experience. MWM can integrate with all in-store and corporate business systems including time and attendance, labor planning, projectscheduling, promotion management, Point of Sale (POS), kiosks, RFIDsensors and more and provide a powerful interface for thosesystems to submit new tasks, to modify tasks and monitor taskstatus. It also simplifies communications with a range of mobiledevices and allows user information, group information and skillset data from partner systems to transmit back to the MWM server. SUPPORTING QUOTE Jim Welch, senior vice president and general manager, North AmericaSales and Field operations, Motorola Solutions To serve today s educated and connected shopper, retailers haveto equip their staff with the latest technology in order to keeppace with the rapidly changing trends affecting their business. Ouradvanced solutions are playing a key role in helping retailersbetter connect with shoppers and enable associates to provide anoptimal and increasingly personalized experience.
SUPPORTING RESOURCES Website: Motorola Solutions Retail Solutions Website: Motorola Solutions Retail Press Kit White Paper: What s Driving Tomorrow s Retail Experience Press Release: Shaping the Future Retail Experience Starts with the RightTechnology at the Right Time Press Release: Tablet Designed for Retail Shopping Experience Gets Even Betterwith New Updates Twitter: Motorola Solutions Retail Facebook: Motorola Solutions About Motorola Solutions Motorola Solutions is a leading provider of mission-criticalcommunication solutions and services for enterprise and governmentcustomers. Through leading-edge innovation and communicationstechnology, it is a global leader that enables its customers to betheir best in the moments that matter. Motorola Solutions trades onthe New York Stock Exchange under the ticker MSI. To learnmore, visit.
For ongoing news, please visit our media center or subscribe to our news feed . MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo aretrademarks or registered trademarks of Motorola Trademark Holdings,LLC and are used under license. All other trademarks are theproperty of their respective owners. 2012 Motorola Solutions,Inc. All rights reserved.
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