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Focus on Women in E-commerce by Gerry Matts





Article Author Biography
Focus on Women in E-commerce by
Article Posted: 07/16/2013
Article Views: 198
Articles Written: 8
Word Count: 458
Article Votes: 39
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Focus on Women in E-commerce


 
Internet,Internet Marketing
According to a survey, 80% purchase decisions are made by women. It is very important to understand how women use internet as they are the most potential buyer. There are number of ways for marketers to reach women online.

When women go online, it is found that top interests of women are health products, second is apparels, third is family parenting and so on. 56% women use social networking sites, 93% women send or read e-mails, 91% women use search engines, 44% women own smart phones and last but not the least, women enjoy reading blogs.

Ways to Promote Products Online

Today, social networking sites play a vital role in digital marketing. This is the best platform to reach the target customers. Brands can use social networking sites to promote their products and current trends. When women use these sites, they get aware of the current and upcoming products.

E-mails are also a good option for communication with the audience. They keep women aware of special promotions, project launches and news announcements.

Brands can use search engines to help drive traffic to their sites and to stores. Brands can do it through search engine by carefully using appropriate keywords. By using appropriate keywords, brands can reach the customers easily. Appropriate keywords can be used with the help of SEO companies.

Today smart phones are the smart ways to reach women buyers. Brands can make their website mobile enabled and launch a new service or products, announce one day sales or events. They can add location component to a mobile campaign that gives companies an opportunity to make them immediately actionable.

Women love to read blogs and can be influenced by what other people write. Brands can use recognized bloggers or create their own blogs to share their products and services with the women buyers.

With all these efforts, brands will always be on the mind of the women customers to make a purchase.

Brio Digital E-commerce services BrioDigital1 has built many E-Commerce websites. An E-Commerce website will enable you to sell products on the internet. They are intricate and involve a number of steps to ensure a proper build and the correct platform to meet your needs. An effective e-commerce SEO can help these sites to drive more and more traffic and improve the ranking to a great extent. (Ref: E-Commerce Websites, http://briodigital.com/e-commerce-websites/)

To optimize your e-commerce sites, you can contact Brio Digital at 888-310-8074. For more details, visit www.briodigital.com.

BrioDigital: Brio Digital is a New York based Web Design Company located in Westchester. Briodigital specializes in Web Development, SEO and social media. For a Free Consultation, call us at 888-310-8074. You can also e-mail at info@briodigital.com. Visit www.briodigital.com for more details.

Related Articles - blogs, Briodigital, digital marketing, e-commerce SEO, E-Commerce websites, keywords, search engines, social networking sites,

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