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With technology increasing at a rapid pace, a number of aids and tools are reaching the hands of advertisers that can change the way brand promotion occurs. Take shrink sleeve technology for example. This latest in the packaging and labeling front has taken the manufacturing world by storm these days. Using this technology, companies can develop eye-catching labels while bringing down the overall costs of labeling. Here is what makes this labeling technology different: • Allows development of full body designs • Inspires creativity through use of impacts, color, and graphics • Water proof, durable, and abrasion resistant sleeve film • Makes easy removal of labels possible, allowing reuse Manufacturers looking to increase the shelf appeal of their products do not need to look beyond the sleeve film technology. Increase in market share is the natural added benefit. Manufacturing costs decrease simply because it is possible to use lower grade bottles and even recycled ones. Whole surface remains covered with the label and this gives production houses the flexibility of use. Special features of Sleeve film • Applicable on metal, glass, and plastic packaging material • Damage resistant • Accents shapes and fit seamlessly with containers of varied shapes • Product safety ensured with tamper protection seal • Design covers 360 degree area, including contours • Printing of design within the shrink material thus resistant to fading • Promotional opportunities galore using sample on-pack promotion, cross merchandising, promotional band, and multipacks One can find use of shrink sleeves across a variety of industries. The most common among them is the food and beverage industry where you find such films over energy drink bottles, juices, and even alcoholic drinks. The sturdy design and the tamper proof seal make it much in demand. Nutraceutical and pharmaceutical industries also make use of this labeling technology for making custom labels. Protection seals curb opening of the products purposefully or even accidentally. In case of medicines, this is an effective way to stop development of spurious products undermining the health of individuals relying upon these. In lifestyle products, especially those related with household cleaning, we find the use of shrink films with greater propensity. Cleaning agents, soaps, and detergent bottles and packaging use this labeling technology for providing their products in an eye-catching manner. Through the use of shrink films, it is also possible to include offers and free products with the main ones. Once the offer time ends, simply remove the label and it gets back to where it was previously. There are different ways to apply the shrink film to the product. The regular method is the use of hand. However, those who want can also choose a label applicator machine , which makes sense, especially when manufacture of large product quantity is concerned. The applicator machine makes this a simple and fast process going through bulk materials for optimizing the output. Those who use hand, do it with special equipment such as heat tunnel or guns that use hot air. About the Author Kurt Benson is a veteran from the label applicator industry and has seen the world of packaging transform enormously during his years of experience. He recommends http://www.accraply.com/ as one of the best places to buy a label applicator machine for your manufacturing and packaging facility.
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