|
|
 |
|
|
Freelance Copywriter Secrets But Wait, There's More by Joshua Henderson
|
|
|
Freelance Copywriter Secrets But Wait, There's More |
|
|
|
|
|
Education
|
|
|
In the 1970s, television commercials were forever changed when the first Ginsu Knives commercials aired (yes I am that old). They had a campy, kitschy tone to them that became fodder for late night comedians and newspaper columnists. Some of the phrases from these commercials quickly became part of our cultural language like, "but wait, there's more," or "now what would you pay?" One of the reasons these knives sold like well, hotcakes, was the add ons that the sellers kept throwing in for no extra cost. Every time viewers thought they were seeing the entire package, the announcer would say, "but wait, there's more." Then a new freebie was tossed into the offer. It started when the creators of the commercials wanted to add in a premium, and heard about a little gadget that made decorative peelings out of apple and potato skins. By itself, this little product was so inconsequential it would have been hard to promote. But as a free premium, it was perfect because it could be visually demonstrated and only cost the sellers about 50 cents. But I think one factor that contributed to the success of these commercials is not readily apparent. Instead of just adding one new freebie after another, there was a "pause" each time a new add on was announced. By "pause" I mean the announcer would summarize the entire offer as it stood so far. The voice would go back over each product, the benefits and the add ons. Then, the voice would say, "now what would you pay?" Then a few possible prices (all of which were higher than the actual price) were flashed on the screen to get the viewer thinking along that price range. Then when the actual price was announced as being below those suggested prices, it made the actual price seem very small. And then, once the viewer began to assume the offer was complete, the announcer would say, "but wait, there's more..." and throw in another free add on. The total effect of these add ons was to make the price seem ridiculously small compared to the value received. Now remember that each add on cost the seller very little, but at the same time represented a significant value to the customer. Can you do the same thing with what you sell? What if you threw in a free booklet, a free CD or some other tool that related to your primary offer? Selling anything is about created a favorable return on investment (ROI) for the buyer. When your free add ons increase the value side of the scale, the price side seems to diminish. By the time a viewer had seen all that came with their Ginsu Knives for such a "low" price, they almost felt guilty for taking advantage of these dolts who were offering so much for so little. Your aim, no matter what you are selling, is to work the ROI by increasing value every chance you get. To do this, you have to come up with your own version of, "but wait, there's more." resume writing services
Related Articles -
Freelance, Copywriter, Secrets,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|
