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Retail digital signage by Innes Donaldson

Retail digital signage by
Article Posted: 07/27/2013
Article Views: 114
Articles Written: 2883
Word Count: 659
Article Votes: 0
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Retail digital signage

Have you ever wanted to:

· Increase the average sale per customer

· Optimize inventory usage

· Drive impulse shopping tendencies

· Modify on-site promotions on the fly

· Boost return visits

If you answered "YES" to at least on of the above questions, means that you are ready to learn about the next generation of digital signage

What Can An Advanced Digital Signage Solution Do For You?

The secret is in the software. An advance signage solution will include business intelligence software which integrated into your inventory software. This integration allows running highly intuitive marketing application that helps you to boost sales from on-site customers while they are making their final purchasing decisions at the cash register. This is accomplished by displaying to the customer attractive visual images of targeted up-sell offers that match their original purchase.

Digital Signage Solution which combines LCD screens and business intelligence software, enables you to measure the effectiveness of specific promotions as well as enhance the look and feel of your retail store for increased return visits.

How does it work?

The new generation of Digital Signage Solutions hooks up directly to your cash register, analyzes each customer purchase to identify the best matching up-sell offer; an attractive visual image of the up-sell offer is then displayed to your clients on a customer-facing LCD screen. Analyses are based on predefined rules set up according to your business strategy.

In a clothing store for example, the system can be programmed to promote slow-moving items, to offer sweaters on rainy days or up-sell last season's fashion lines prior to the arrival of next season's lines. The matching offer is then displayed to your customers while they are at the cash register, immediately prior to the actual purchase.

Through this process your customers are exposed to a powerful marketing tool that provides high-impact, targeted marketing messages while your customers are making their purchasing decisions.

This kind of signage solutions provides superior customer experience by informing customers about new promotions, new arrivals in the store and other relevant information.

Digital Signage Solution Benefits:

Increase the average sale per customer. Offer your customersthe right product at the right time. The interactive signage system presents customers with highly enticing visual images of products that complement those products they have already purchased. This visual image compels customers to purchase additional products as they feel they are getting a bargain. By offering customers products that complement their original purchase and conform to your marketing strategy you can immediately increase revenues across the board.

Optimize inventory usage. Promote slow-moving products to free up valuable space in your store and storage. advanced signage solution allow you to program rules into your system that will trigger messages promoting those items that are more difficult to sell. A smart solution will provide you with maximized control over your inventory usage, thereby enabling you to keep your inventory stocked in the manner the best suits your business needs.

Drive impulse buying tendencies. Compel your customers to purchase additional, unplanned items by leveraging their impulse buying tendencies. Your customers will be more likely to buy unplanned items on the spur of the moment if they are exposed to relevant up-sell offers while they are making their purchasing decisions.

Modify on-site promotions on the fly. Leverage changing circumstances like holidays, inventory stock or the weather at the click of a button to get the most out of every marketing opportunity presented to you. The ability to instantly change your promotions is much more effective than relying on outdated marketing methods like promotional window posters or pop-ups.

Boost return visits. Ensure that your customers return to your establishmentby enticing them with same day promotions and by making customers feel more appreciated, thereby creating an improved overall atmosphere in the branch. Advanced Digital Signage Solutions lend each retail store a sleek, modern feel and provides customers with a personal touch suited specifically to their tastes.

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