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How To Write Copy for Mobile by Albert Kelly
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How To Write Copy for Mobile |
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Education
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We are now living in a mobile age. A recent report from Ofcom shows that 27% of UK adults and 47% of teenagers own a smartphone. So it's not that surprising to learn that more and more companies are looking to tailor their online marketing for the mobile market. But if you can access the Internet from your phone, is there really any need to invest in mobile websites? Well a study by technology provider Unica would suggest that there is: 33% of companies are already using mobile messaging, apps and websites within their marketing strategy 24% plan to do so within 12 months 13% plan to use them in the future 20% have no plans to use them 10% didn't know So what needs to be done to create an effective mobile website? Creative, powerful mobile website copywriting Readers can get distracted very easily. Because the screen of a mobile is small, the information (copy) it contains must be short, succinct, easy to understand and compelling. If someone is browsing on their phone they are probably doing several things at once and so will be far more distracted than a PC user. That's why the information you place on your website has to be quickly and easily absorbed, so it should be: Focused Short Simple That means there's no room for waffle or scene setting. Your mobile copy has to strip out all unnecessary gloss and tell the reader what they need to know. Remember, what appears as a short paragraph on a webpage will look more like War and Peace on a smartphone. If you think of mobile copy as being like a Twitter update you'll get the idea. Although you'll have more than 140 characters to play with, it's essential that you get your message across in as few words as possible. Oh, but that doesn't mean you can miss out the call to action - without that, what's the point? When it comes to creating your mobile copy think carefully about what you want to achieve. What information do your readers need? How can you create it into a powerful message that encourages them to take the action you want them to take? Once you have the answers to those questions it's time to write. When you have your first draft, read it through carefully - do all of the words have a purpose, or are some redundant? Have you focused on the benefits of your product/service or have you waffled about its features? Space is tight so every word you use must have a purpose, if it doesn't, cut it. buy term papers from excellent writing service
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