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Business Cards: An Introduction by Vikram kumar





Article Author Biography
Business Cards: An Introduction by
Article Posted: 07/29/2013
Article Views: 80
Articles Written: 11754
Word Count: 563
Article Votes: 0
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Business Cards: An Introduction


 
Business
Business cards are small palm sized cards which we do not give much importance. These cards remain in our wallets and back drawers at our offices. These cards provide the important function of producing our introduction at formal occasions. These cards contain our names, company affiliations, logos and contact information. Some people who are especially self employed show more information such as bank account number and tax number in their business cards. Business cards of today are not that simple; they follow the trends of fashion and provide clues about our social status. People love to use business cards these days that represent their social status or inform every one about their creativity. Business cards today contain graphic designs and details as well as made from different materials that give importance to the person and also help market a particular business by way of communication.

Business Cards are prepared using paper stocks. These paper stocks are generally 16 to 24 points thick these days. Materials such as silk and different plastics are also used now for printing business cards. High quality is achieved in business card printing by using spot colors. These spot colors are used in offset printing presses. Each color is pressed by a rubber on the card stock which leaves a very permanent and much diffused color which is very long lasting. There are also many patent spot colors of different printing companies. There can be different spot colors used simultaneously in offset printing. Usually two or three spot colors are used in this kind of printing. Digital printing methods have significantly reduced the cost of printing business cards and have made it independent of the number of prints. Business cards are now usually printed in large batches which increases the efficiency of the whole printing process.

Business cards can also be prepared in many vivid colors. Sheet fed printing presses use four colors special printing process to generate and produce any required color on a business card. These colors though are not of the same quality as individual spot colors but provide variety. Different coatings are also used on business cards. Some coatings make the cards glossy and smooth while some coatings increase the quality and speed of printing on the business card. Coatings can also be used in a custom manner to create different design patterns on business cards. Sometimes, the height of printed letters is also increased to give them a beautiful bold look which makes them look more expensive and classy. Certain varnishes are also used to create this engraved effect.

Since the advent of digital printing, business cards can also be printed using any digital printing device such as a copier. Digital copiers use toners though which are of lower quality than spot colors of presses. This has led to manufacturers creating special digital printing presses which can print high quality industrial prints for business cards and other such materials. These special digital printing presses can handle all kinds of paper stock and can also print on a very thick paper stock than the ordinary paper stock. These presses also use very high quality colors which come close to replicating spot colors of offset printing.

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