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A day in the life of a search engine optimisation company. So what exactly does that entail? A question that has baffled scholars for thousands of years. If you’re intrigued by the goings on at your local digital marketing company, this article will provide with you an insight into the day to day operations of such a company. We’ll cover a day in the life from arriving at the office to departing home at the end of a day in our article on a day in the life of an SEO Company, we hope you enjoy it! Fuel For The SEO Furnace As with any office based position, the first port of call for all staff members is the kitchen to fuel up for the day. This involves copious amounts of coffee. Black, white, vanilla, lates, you name it. Though it may seem trivial, this daily morning ritual is important, not only for ensuring staff members are properly energized and fuelled for the day, but to ensure that motivation and morale amongst the company and staff remains high throughout the day. This is why you’ll often find digital marketers taking a breather with a nice cup of Joe. Your average SEO Company goes through a lot of coffee! Let’s Get Social The next port of call is to socialise with other members of your team before beginning work. This is a great way to share ideas, get feedback on any projects you’re working on and stimulate the social and creative side of the brain. Social media is playing a much larger role, moving forward, in the search engine optimisation process. As a result, it’s no longer enough for SEO’s to remain analytical and logical, they’ll need to embrace their creative and social side too. If your SEO Company has embraced social, this is a sign that they are innovative and forward thinking – you’re probably on to a winner if they have! Keyword Research After fuel and motivation have been adequately doled out in ample portions, It’s time to get down to the nitty gritty. The first thing on any SEO’s agenda when they begin work is keyword research. This entails checking the Google insights tool for any fluctuations in overall keyword efficacy and effectiveness. After an SEO has checked on the keyword itself, they will then look forward to the future and research potential new opportunities; this is part and parcel for life at an SEO Company. Rankings Keyword research is number one on the real agenda, rankings is number 2. Maintaining a client’s keyword rankings is the most important, and time intensive, part of an SEO’s job. This entails checking with Google and Yahoo to see if the keywords you’ve agreed upon with your client have fluctuated in any manner. This might mean they could have dropped a couple of positions down page 1 of the Google results, or perhaps they could have risen. Either way, it’s necessary to collect and analyse this information before moving forward with the day at an SEO company.
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