Most often we don’t sincerely accept the significance of ‘About us’ page and fill the page either with company history or basic service details, which turns out to be useless for customers as they don’t find anything relevant of their interest. If you too are doing the same, you might be losing the chance of increasing your sale. It is important to realize the fact that like home page the web design of ‘About us’ can also impact the sale of the company. Therefore we must realize that this page is as important as home page and any other page we feel is important for the site. Here are the tips how you can increase your company sale with ‘About us’ page and create magic in your business profit. Add image of your team heads Include photograph or image of senior staffs of the company. This will increase your reliability among your customers as the clients will know who they are paying to do their work and they are the actual person. Also, write briefly describe about the staff and his work to be more creative and increase interest of the readers. Break up page into sections Divide the page into different individual sections like ‘Who we are’, ‘What we do’, ‘Who we work with’, etc. You can better this idea by describing each information point in bullets. Readers will find it easier to understand you and your work than jumbling entire information into one paragraph. Stand alone with your features If you have to sell your company you need to tell why people should choose you. Stand alone by mentioning your features and qualities on the page. Use icons for this for attraction, rather using simple bullet point. Keep the page neat and don’t try to be much creative with this page design, after all you have to grab the attention of your readers on the content only. Spice up your page ‘About us’ page is all yours, so why not to be colorful and spicy with it? Use world class fonts, colorful background, attractive heading and good palette of colors in the web design. If you want, you can display testimonials in this page. There is no need to display all the testimonials you have, including one or two will be enough, but make sure they are original for web design. Fake or manipulated testimonials may put a wrong impression and don’t forget to place them wisely.
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