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For most of website design companies, website redesign can be intimidating and an overwhelming process. One can have a blank canvas and add all creativity and flair accordingly, but it is tempting to be carried away. For most of the designers, and the creative teams, they would use this opportunity to work on the visual appeal of the website, overlook the SEO factors, content and even functionality of the website. Most of the times, it has been seen that websites with good traffic can vanish after a redesign. It may look great but it may lack on certain attributes making it lose to the end-users. Even Florida website design companies understand that visual appeal is a single factor, but it should be able to convert the visitors into prospect leads. Therefore, the following are some of the important aspects that a designer should implement when a site is being redesigned. Before starting with the redesign of the website, it is important that website is able to deliver the necessary results. One needs to know the target and the objectives. The functionality, design and the SEO should be based on informed market research, which should be based on the market, keyword, and community mapping. This can be used in every aspect of the redesign. By benchmarking the existing data, it would enable the customer to understand what they are working on and evaluate on all things what was already existent in the past. It is important that the popular web pages be evaluated to be able to convert the existing popularity accordingly. Doing this, would facilitate in gauging the site’s success post launch. A website redesign does not imply only the designing factors. It presents an opportunity to reorganize the structure of the website. It should be ensured the web page is set up for optimal visibility and conversions. The priority of the website should be in analyzing the effectiveness of the current website. All the information gathered should be used to improve the architecture of the new website. The mobile phones, tablets and all other alternative devices should be considered when developing the site structure. There are different kinds of approaches, which would include the responsive, adaptive, mobile website and applications. All the factors should be considered when developing and restructuring the website. When the URL structure is changed, the redirect strategy should be applied as it is important to retain all the SEO rankings and the reroute all the prospective leads to other pages. The different SEO rankings are altered accordingly, knowing a different strategy would help in curbing the frustrations. The next thing to look forward to is the navigation of the website. Two things should be considered when changing the navigation of the website, one is for the end users and other is for the search engine spiders. The site structure should be looked into these two things. The next thing to take care of is where would the content fit in the new website. If there is any aspect of the digital campaign, the content would be influencing the quality, visibility and relevance of the content in the website. This would further affect the success or failure of the website. It is important to finalize the content before the design of the website to make it more functional, effective, and profitable. Once all the technical aspects of SEO has been checked and the website redesign has been tested for bugs. It is time to launch the website. With digital marketing emerging as the integrated discipline, website redesign is often considered even by the Florida website design companies. Author Bio: Florida website design companies often consider all the aspects when opting for website redesign. To know more about the various services, contact us at brandmantra.net
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