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A user-friendly website is as important as having a beautiful original website design, however, as we pursue for excellence, we forget about the usability factors and focus on aesthetics and innovative solution. What we have to understand is only with the right combination of beauty, intuitiveness and user-friendliness can we keep our clients engaged and retain them irrespective of the competition in the market. Only when it is a usable website, can the readers be retained and there is an increased chance of them becoming prospect leads. The website designers should not forget the importance of user experience when designing a website. This article would describe four main aspects that would make the website more user-friendly. The first is the navigation. New York website design would say that navigation remains to be one of the most important keys to a user-friendly website. The visitor should be able to find whatever they are looking for with the minimum effort on their part. A complex navigational scheme would drive away customers. Some of the most common mistakes done by the website designers are the hard to find navigation, odd types of acronyms, multiple layers of menus, and no search box. The second aspect is the readability factor in the website design. This is what would make the website user friendly. The visitor should be able to grasp the message from the website and with very little effort. In fact, it is already proven that most of the viewers hardly read what is available in the website. They usually scan the web page content. The maximum information that the audience actually goes through is 28 percent, which was validated by the recent research by the Neilson Norman Group. It was conducted with incumbents that had the best-case scenario. Therefore, to reach a website’s audience, the content could be easily surfed. There are various facts that contribute to this, for example, the color of the website, the chosen layout, font and formatting. The third factor is the loading time of the website. If the website takes more than ten seconds to load, the viewers wouldn’t stay with the website. With the attention span decreasing, one should never forgo the loading speed of the website. We all want to improve the appeal of the website with flash, media and other multi-media components that would increase the loading speed of the website. This is the reason, that things should be thought through when a multi-media component is added to the web page. With the growth of the mobile phones, it has become important that the website developer check how the website appears on the mobile device. A user-friendly website would be a mobile friendly website and this is the reason that there should be a mobile version for all websites. Since there is a growth of people surfing the net through these mobile devices, the websites should consider optimizing a solution for the mobile website. One of the most common trends is the responsibility website design, and the most websites are adapting to this trend. It is important to consider all the usability features when designing the website. The New York website design company is convinced about the benefits of improving the usability features and therefore implements them whenever they have to design a website for the customer. There are usability labs that enable them to test the features and help address the needs of the customer. Author bio: New York website Design Company considers the importance of usability in website design. The load time and readability features remain the most important. To know more about the various services, contact brandmantra.net
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