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Digital marketing field is in evolving phase. Market research is needed for every company to predict the future. After researching with articles and blogs and speaking with marketing professionals, we think these are the things that are going to happen in future. The four big companies on the internet are Google, Amazon, Facebook and Apple. Content Marketing The content is the king in internet marketing. The content mainly depends on the quality. The most important thing is to select the right keyword. The existing contents get transformation in the form of info-graphics and videos in order to obtain the high exposure. Advertisers found a new way to publishing the client advertisements. The idea of “native advertising” has its implication for marketers and content writers. Rise in Inbound Marketing The inbound marketing produces ten times result than outbound marketing. The integration of real time events and triggers increased the demand of inbound marketing. It creates collaboration with customers, business development and involvement in real time business. The paid search for B2B businesses such as Ad platforms will become less popular in comparison with organic search results. Growth Level of Internet Marketing Firms More and more organizations get shifted towards the internet marketing. This is because small and medium businesses understand the value of it. However most of the companies haven't yet got ready to deal with complex activities. They are getting ready to acquire the knowledge of complete industry. They undergo full market research before starting the project. Demand for Mobile Devices The customers start to demand the companies for mobile applications. All people are using mobile devices for a longer time than before. So the companies are in need to develop the mobile applications. Customers can get easily engaged with through mobiles. As more people are in need to use smart phones, the mobile payments get increased. Data Driven Marketing For conducting one campaign the marketing companies use averagely six to eight marketing tools. The company is needed to maintain millions and millions of data. It is very tough for the audience. This makes the marketing people to take decisions about the data driven marketing. Tools that extract insights that contain bulk data will be the solution. Social Media Marketing The gamification marketing is the trend to engage the customers. It creates fun and makes the customers to stick over the content. The content is still the king but the visual content attracts more people. The company takes social networking media as the tool to interact with the customers. The customer requirements can obtain through these sites. Twitter may remove the 140 characters for status updating. Email Marketing The email marketing is still in increasing phase this year. Increased use of email users is in the age of fifty and above. This becomes effective by refining and segmentation. Analytics Is the Building Tool The information has to be gathered from all parts through analytics. Analytics analyzes the target customers, customer needs and effects of conducting a campaign.
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