What can you use Bulk SMS messages for in your businesses? Let’s take a look at 10 useful practices of communicating with consumers via text messages. 1. Promotions Introduce a new product/ service or remind customers of why your existing products/ services are the best on the market. 2. Special offers The wonderful thing about time limited offers is that you can “push” customers to make purchases within a certain period or else they will “miss out.” It is a great way to meet sales targets quickly. 3. Introduce your business It doesn't matter if you are a brand new company or an established one. People need to be introduced and then reminded (often) about who you are, what you do and what you stand for. Use Bulk SMS to feed them titbits of info on your company. 4. Keep your clientèle in the loop Did something exciting happen at your business? Why not send a text and update your clientèle on who the new CEO is, or that you have decided to sponsor a charity event. 5. Customer service Most companies rarely follow up with their clients – they made their money and now they couldn't care less. You will surely stand out from the crowd if you follow up with a text after purchase and ask: “hey, are you happy with the ice cream maker you bought at my store?” 6. Birthday wishes Make your clients feel special and congratulate them on their birthday. 7. Debt collection Send a reminder whenever an outstanding amount is due or give them a summary of their transactions. Another good idea is to use text messages as a confirmation that payment was received. 9. Boost your social media Want your customers to visit your website or follow you on Facebook or Twitter? Maybe you even have a few videos about your company on Youtube. Use Bulk SMS messages and forward the relevant links to them. 10. Incentivise customers As the world is moving from paper to digital another new trend has seen the light, namely mobile incentives. Put the printed vouchers and coupons aside. Digital incentives are cheaper and more convenient for consumers as well – it is harder to “loose” an SMS than a small piece of paper. These are only ten ways in which you can use Bulk SMS messages to establish your brand, save on money/ time and keep your clientèle happy and intrigued. About the author: Thalia Brüssow is a copywriter for the WASP (Wireless Application Service Provider) Integrat Mobile Aggregation Services providing a BULK SMS service in South Africa.
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