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The way your office needs fresh air, beautification and daily cleaning your website too needs a fresh content on a regular basis to keep it visible and valuable to search engines. Your website brings you visitors, recognition and business and search engines value and reward websites that provide fresh, unique and high quality content. This is the reason, the websites that get regularly updated with informative contents score high ranking on search engines. Updating your website can consume some of your productive time. But considering the results in the form of search engine rankings and success of your marketing endeavors, every ounce of it is worthwhile. This article highlights the importance of updating your website regularly: 1. Websites that get updated regularly attract more traffic Be it a newspaper, a news channel or even a TV serial, nobody would like to see or hear same thing over and over again. Same is the case with a website. That’s why news and magazine websites such as Forbes, Huffington Post, and Reuters get high number of visitors and great page ranks. ‘Frequency’ is one of the criteria of search engines to assign rankings to the websites. According to search engines, the website that gets updated regularly is considered as providing new information consistently and hence gets rewarded with good rankings. 2. Attracts potential customers These days, every potential customer likes to visit websites of different service providers and make comparisons before making a business or purchase decision. A website with a regularly-updated blog page containing posts on latest advancements and innovation helps a potential customer make a decision while shortlisting service providers or product manufactures for doing business. For example, if you are a web designing and development company, your website should reflect latest technology in its design. Therefore, consider a site upgradation at regular intervals (at least six months or so). Similarly, if you are providing website content development solutions, your blog page needs regular postings with high quality content. 3. Visitors return to websites that offer updated information In today’s world, the expertise of a company or individual is assessed by how informed and updated he is, about latest advancements and innovations. If your website provides information that the visitor was not aware of or he didn’t find on some other source, he would like to bookmark your website and visit it frequently. 4. Getting backlinks from other websites Backlinks help in driving traffic to your website but that needs other websites to provide a link to your website. It is very difficult to get a backlink to the static page of your website. The best way to get backlinks is to update your blog page with regular posts on innovations related to your industry. For instance, if you are social media marketing company, blog about the current innovations and initiatives by social media websites including Twitter, Google+, Facebook, LinkedIn, and Tumblr. For instance, Facebook jumping on hashtag (#) bandwagon or Twitter offering two factor authentication facility to boost its security are some of recent happenings that attract people’s attention and are worth blogging. Updating your web content ensures the long-term success of your business objectives. Static information on the website does not excite the worldwide web audience.
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web marketing campaign, web design & development, web marketing solutions, search engine optimization, social media optimization,
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