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Revmob, Admob, iAd and Adcolony are the current mobile ad networking companies on the roll. Appnext with its unique research and development has an edge of this competition. It subjects their target sector to pay for a mobile game and app utilizing their genuine tools like more games and the ad unit called interstitial. These are effectually used due to their interactivity that multiple games for the user to choose from. Each of the game is described clearly to the user before they choose to click to play. In the course of ad networks that are in the news Admob perhaps needs to be mentioned first. This agency started of things in the domain that is generating new opportunities today. However its strategy to prevent accidental clicks has limited its revenue earning capacity causing developers to drop it. It is still a strong contender to Appnext as it has a very solid infrastructure and good team that keeps it going. It also has some loyal following that has still stuck to them despite its sharp decline in the market. Generating revenue from mobile app and game is difficult. However the great way to do it is through engaging a mobile advertising network. Advertising not only helps to generate revenue directly but it serves as a constant reminder for mobile users to upgrade to paid versions of games and apps. Some very common monetization prevailing units are discussed. CPC or cost per click is one of the widely used units in online advertising pricing method whereby the advertiser pays for each click on an advertisement. CPC also denotes cents per click. Certain mobile ad networks operate on CPC basis that does not charge advertisers for multiple clicks on the same advertisement by the same visitor in a 24 hour period. Study of the surrounding market sphere also brings up iAd that is based on Apple. They have always cashed in on their traditional branded quotient to gain developers on their client list. They serve these clients very well with very steady revenue that remains somewhat constant for mobile games and apps that have a particular standard of functioning. iAd has become a banner provider providing good fill rates and averages an eCPM of around $1 for its banner ads, generating about $80 a week. Appnext seems to counter it through its brand generation strategy that defines it as a "must have" tool for mobile developers. Revmob provides full screen ads displaying offerings of a free game. Their message is inconclusive enough to excite users to curiously click on the ad. Only upon download the developers generate revenue on a sharing basis. Their distinct feature remains to be the full screen ads which are not comparable to those of banner networks.
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mobile ad network, mobile network, mobile games developers, mobile apps developers,
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