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The importance of Symantec SSL certificates in e-commerce by Fabiola Groshan

The importance of Symantec SSL certificates in e-commerce by
Article Posted: 08/15/2013
Article Views: 141
Articles Written: 9460
Word Count: 575
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The importance of Symantec SSL certificates in e-commerce

As the entire industry seems to transfer on the Internet, most companies become interested in what benefits the online sphere could bring to them. This applies to all sectors of activity: from finance to arts, everyone wants to gain better exposure and attract more customers. However, there is one field which is so popular online that even got its own name: e-commerce. Buying and selling products online is the hit of the 21st century and, as the number of online stores is growing at a fast rate, so does the number of interested customers. Ordering products from the comfort of the living room sofa is so easy and tempting that it’s impossible not to consider an online store. Unfortunately, the Internet has its own crimes, theft being without a doubt the most worrying. E-commerce stores should be as secure as possible, so that people who use them don’t have their data accessed by the wrong parties. There are some things that users can do to protect themselves but, in general, it is the responsibility of the website administrators to make sure that their stores are safe. Installing an SSL certificate is the best way to do this, as it protects data and prevents identity theft. There are many providers who can issue an SSL certificate. For example, you can purchase a Symantec SSL certificate or a certificate from Comodo, GeoTrust, Thawte and many more.

Internet fraud has existed for a long time but now, as e-commerce is consolidating its leading position on the web market, the number of online crimes is reaching alarming rates. At the same time, clients become aware of the fact that their online purchases do expose them to certain risks, thus raising the bar in terms of security. Online stores require online transactions in order to function and if these transactions aren’t encrypted, anyone who has the skills can access buyers’ credit cards or login information and use them in illegal ways. However, with a an SSL certificate, not only assure the security of users, but they also confirm the legitimacy of the website. With wildcard SSL certificates it is even possible to secure more than one domain name. With these certificates, clients can browse and purchase products from your online store without worries.

It’s not a secret that client-provider relationships are based on trust. When clients see that your website offers a secure shopping environment, they feel comfortable with the idea of trusting you with their personal information. Purchasing an SSL certificate is an essential element that can contribute to the development of a successful relationship with clients and, implicitly, to the development of your online store. There are several types of SSL certificates and you can usually purchase them in plans that offer services such as secure single domain, full business validation, 128/256-bit encryption, trust seals, high browser ubiquity or green address bars. The size of your investment depends on your financial possibilities and goals of the online store. For online shop owners who want to attract more customers to their site and give them the confidence to transact a Symantec SSL certificate is the optimal solution. Experts recommend that buying an SSL certificate from a highly reputable certificate authority is the first step towards online prosperity and therefore it shouldn’t be the subject of a compromise.

For more resources about Symantec SSL certificate or about Wildcard SSL certificate, please review this link

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