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Masterimage 3d's 3d tablet: surprisingly decent, and noglasses needed - China Political Advertising by e55he swrzsnb





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Masterimage 3d's 3d tablet: surprisingly decent, and noglasses needed - China Political Advertising by
Article Posted: 08/15/2013
Article Views: 100
Articles Written: 2033
Word Count: 381
Article Votes: 0
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Masterimage 3d's 3d tablet: surprisingly decent, and noglasses needed - China Political Advertising


 
Business,Business News,Business Opportunities
The first time I saw the glasses-free 3D technology from a companycalled MasterImage 3D , it was in the form of a smartphone-sized screen mounted in alittle box full of circuit boards. 3D skeptic though I am , I was kind of impressed: at its best, the effect looked as goodas much of the 3D that requires you to wear funny glasses. MasterImage 3D visited TIME's San Francisco office today withanother demo unit. This one was a 10″ Android tablet, basedon a Qualcomm Snapdragon processor. And while it wasn't aproduct that's for sale — it's just a referencedesign designed to show hardware makers what's possible— I was impressed all over again.

The company's technology is known as cell matrix parallax barrier , and it involves a layer on the LCD screen with barriers that leteach of your eyes see a slightly different image. MasterImage 3Dsays that its system involves larger gaps between the barriers thancompeting approaches to glasses-free 3D, permitting a brighterimage with no ghosting effect. I watched the trailers for Hugo and The Amazing Spider-Man and checked out a game and other samples, and as long as I wascareful to hold the tablet at just the right angle, the 3D wassurprisingly crisp and subtle. (I did notice a blocky pixelationeffect from time to time; according to MasterImage 3D, that'sbecause the tablet is an alpha product that hasn't been fullyoptimized.) Cell matrix parallax barrier screens work best for small displays,which is why MasterImage 3D is focusing on tablets and phonesrather than PCs, TVs and other big-screen gadgets.

It'sworking with chipmakers such as Qualcomm and Texas Instruments, LCDmanufacturers and other component providers to make its 3D screensavailable to phone and tablet companies; it hopes that phones willreach consumers by the end of this year, with tablets following inthe first quarter of 2013. I still think of 3D as a gimmicky fad. But if MasterImage3D's technology ends up in consumer products and lives up toits potential, it could be a gimmicky fad that's easy on theeyeballs — not the blurry, headache-inducing mess that Iusually find it to be.

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