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Point of Purchase Displays Successfully Market and Sell Your Products by McLeish Corr-A-Box
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Point of Purchase Displays Successfully Market and Sell Your Products |
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Manufacturing
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The function of a POP (point of purchase) display is to highlight a product, sometimes a promotional, seasonal or sales product, by strategically placing it in a display that will attract customer attention and affect purchasing decisions at critical moments. This is a fundamental part of successful marketing, used by companies who want to increase sales in a cost-effective way. Though POP displays seems simple, there are many factors to consider, including the following information: POP display sits directly on the floor at the retail store Retailers have size limitations that must be adhered to – the foot print of any display is an important part of where and how your product will be displayed. McLeish Corr-A-Box is aware of these limitations and can help navigate you through them Ensuring that the quantity of product being displayed and the quality of the display being used is vital If the display cannot hold enough products it may not be cost effective. If the display cannot hold the weight of your product the consumer may not effectively see your product. Point of purchase display has to be unique and create an impact on customers. When a product has a good POP design, it affects the bottom line in a positive way. POP displays are a great way to promote and introduce new products as well. POP displays work well in small spaces as well as large. McLeish Corr-A-Box can work with you to create an effective, creative POP display that will help sell your products and increase sales. With over 40 years of experience, McLeish Corr-A-Box has become an industry leading packaging and design firm. Our dedicated team of skilled and experienced professionals will strive to provide the best customer service, quality and value in the industry. At McLeish Corr-A-Box, we offer the latest design and printing solutions, including POP displays. We use advanced technologies and world class plant facilities to meet your needs and business demands.
Related Articles -
POP, Point of Purchase Display, McLeish Corr-A-Box,
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