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Planos de Saúde by denis kraus





Article Author Biography
Planos de Saúde by
Article Posted: 08/21/2013
Article Views: 884
Articles Written: 2
Word Count: 374
Article Votes: 0
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Planos de Saúde


 
Communication,Camping,Buddhism
Regulados pela Lei 9656/98 e pela fiscalização da ANS (Agência Nacional de Saúde Suplementar) muitas Operadoras de planos de saúde vem sendo alvo de punições, que na maioria das vezes acabam na suspensão da comercialização dos produtos, até que os mesmos, possam se adequar as exigências da ANS.

Até pouco tempo atrás o único critério adotado pela ANS para punições estavam relacionados aos prazos para procedimentos de consultas e exames. Hoje além dos procedimentos relacionados a consultas e exames, outros procedimentos passaram a fazer parte dos itens passivo de punição, como por exemplo as coberturas, que também estão sendo fiscalizadas, com o intuito de verificar se o rol de procedimentos básicos estão sendo cumpridos pelas Operadoras.

Somada a essa fiscalização a enorme concorrência existente hoje no mercado de planos de saúde muitas Operadoras se vem obrigadas a investir em uma constante melhoria na qualidade dos seu produtos.

Como exemplo, cito a Operadora Amil, que há algum tempo revolucionou mais uma vez, lançando os planos Lincx LT3 e LT4. Esses produtos surgiram em substituição aos antigos produtos BLUE 700 e BLUE 800 a Linha de Planos Amil Blue. A ideia foi manter a rede credencia, incluindo uma rede hospitalar Premium e alguns outro mimos para seu Clientes, como por exemplo; Assistência em viagem com limite de S$ 100.000,00 para despesas médicas; pacote de serviços One; cobertura para vacinas; coleta domiciliar de exames; e reembolso

Estes dois produtos entram forte em um mercado competitivo para disputar espaço com Seguradoras, como SulAmérica e Bradesco. Esse tipo de iniciativa, só tem de aumentar a qualidade dos planos que até pouco tempo atrás, eram extremamente desclassificados e não ofereciam nenhum tipo de garantia para o segurado, isto ocorria principalmente pela falta de fiscalização e de uma lei que normatizasse os planos de saúde no Brasil. Mas graças a lei 9656 de 1998 isso mudou, e de lá para cá tudo vem melhorando cada vez mail.

Acredito que daqui por diante, que não se enquadrar as novas tendências estará fora do mercado, como já ocorreu com muitas operadoras que entraram forte no mercado, mas que não conseguiram sem manter pela enorme concorrência e pela constante necessidade de melhoria em seu produtos.

http://www.planosamilsaude.com

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