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The social media is a widely accepted means of interaction among people who share and exchange their ideas and information in networks and virtual communities. It is a cluster of internet-based applications that constructs on the technical and ideological foundations of web and permits to create and exchange user generated content. There are so many people who acclaim that they are experts in creating and exchanging excellent business views. They are responsible for constructive meetings and seminars where they influence and attract the potential clients. These people are known as Social Media Speakers who speak at different occasions like the conferences, meetings, summits and webinars on behalf of a particular organization. Their main task is to use the relevant and timely examples that keep the audiences engaged with it. Today you will find every corporate association seeking for an expert speaker who can discuss the convergence of public relations, marketing and social media in an influential way. But a point arises here, how you can know whether a person is really good at this job or not? The below mentioned points will surely help you in this case. Schedule a meeting with the person and ask him what he knows about the social Media Speakers. If he provides you a list of books or journals written by him and review of his consulting clients, then he is possibly good at his work. But if he is just a verbal person then I am sorry to say, the choice is not good. Some people believe that it is very easy and simple to go for this profession and call themselves experts while being introduced at an interview. Moreover, the worst part is that their previous job was to sell real estate, Y2K services and vacuum cleaners. They are not exactly what your audience will be expecting from your firm. Neither they are professionals nor do they have any relevant experience in the field. Hence it is important to confirm about their previous jobs and experience before the final selections. Every speaker maintains his social status on all the leading network sites. This helps him to get connected with each single end of the globe. While you consider a person for this job, pay attention to his blogs, check out his status on LinkedIn, YouTube, Twitter and Facebook as well as search him on the web pages of Google. This will let you know how often he will come up in the results. There are some membership organizations which associate the experts with their team. You should ask the interviewee whether he is a member of such teams or not. A positive reply will mean that he is excellent in this work and is committed to follow the correct code of ethics. A professional speaker will spent a considerable time to search for the superior material, customize it so that the final presentation will meet your requirements. You need to inquire about his way of researching for a good presentation that can yield fruitful results. To be more assured, you can also tell him to show his previous work done related to the field.
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